Why Video Marketing is Still Effective

From vlogs (video blogs) and how-tos, to client testimonials and company bios, video has and always will be an undeniably powerful marketing tool. Actually, it’s been quite the year for video marketing. Statistics show that 61% of businesses have started using video content marketing for the first time this year. This trend has incredible staying power and will get even more useful and important for the business owner in years to come. If your company isn’t using video, climb back under that rock. Better yet, start filming. Thanks to Wyzowl’s Video Marketing Survey, we’ve created our top three reasons why we believe video marketing is and always will be one of the most effective marketing tools ever.

RETURN ON INVESTMENT: 76% of businesses believe video provides enough ROI to continue using it as a marketing ploy. Video continues to perform as a competitive tool in the online marketplace. Its versatility as an advertising method should be evident in your ROI analytics and metrics. It’s definitely worth spending money on quality video marketing—in the end, you hopefully see how valuable video is as a marketing investment.

PRODUCT KNOWLEDGE: 93% of businesses that use video says it increases user understanding of their product or service. Video Marketing is super beneficial when it comes to educating people about your company. Whether you focus on video advertising for how each product works through explainer videos, or create short ad campaigns that inspire people to believe in your services, the more aware and informed people are, the more likely they’ll buy-in to your product or use your service. Education is powerful, so use video to your advantage here!

ELEVATES YOUR WEB PRESENCE: 15% of businesses say they don't use video because it's too expensive. But, 72% of businesses who do use video feels like it adds a greater chance of achieving higher conversion rates. Even more eye-opening is how powerful video is on social media. From higher conversion rates to enhancing your online presence, we feel sorry for those 15% of businesses who don’t use video. There are so many ways to get creative and make budget-friendly, quality videos. Use your cell phone instead of expensive cameras; ask your staff to participate as the actors; Purchase a green screen on-site. Regardless, video is too important not to have it as part of your marketing strategy.

Video is a huge part of our company culture. Check out our portfolio of videos here!


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