Engineering Successful Tweets: Twitter Activity Dashboard Unveiled

Need a better idea of how many users are seeing your tweets? Well you’re in luck, early this afternoon, Twitter unveiled the Twitter Activity Dashboard, an analytics tool that is capable of tracking how much exposure a user’s tweets are actually getting. Much like Facebook’s Insights program, you’re capable of tracking specific stats that tell you just how many people are seeing and interacting with your posts. Below we have included a few sample images that illustrate the type of data you’re capable of accessing.

Here’s a general overview of how the Activity Dashboard works, on the surface, you will receive elementary level details, like how many views your tweets have received over a fixed period of time. But suppose you want to go further than that, you can!

The beauty is the Activity Dashboard allows you to view specific data like total engagements (such as link clicks, retweets, favorites) as well. These specific stats allow you to see what types of content your customers are interested in. These tools make it possible to spot rising and falling trends in your tweets. It can be possible that you might find that your users are more engaged with content that you don't normally tweet about. Information like this will allow you to create a well-informed strategy with your audience's interests in mind.

You can even pull up a break down of stats for individual tweets. So if you find a particularly successful tweet and you want to get more detailed information, you can see the specific stats surrounding that post! We’re particularly excited about getting to sift through all the data that will be made available with this tool, it should make creating content tailored to our readers that much easier!

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