The SMB Social Network Primer: How And Why To Kill It At Social Marketing

You probably know your business needs social media. More than likely you've thought about it, researched the facts, maybe even taken the plunge and created some accounts. You're in the door! Nothing ahead but bright streets paved with success and a blizzard of new customers falling at your feet, right?

It doesn't take long before you realize that social media is hard. Really hard. Every social network has their own rules, their own algorithms, quirks, and best practices. As a small business, you have a lot to accomplish with very few resources and little time. Your most cost-effective form of marketing is hidden away in the social sphere of the web--but you've gotta know how to leverage it. Otherwise you're wasting more time than you're gaining new business.

In 2013, 52% of marketers found a customer through Facebook and 43% found a customer through LinkedIn. We want to help you understand the ins and outs of social media and how it can help your small business. Everything you need to know about the different major social networks is here. But first, we need to discuss your social media marketing campaign. Behind every campaign there is a great social media strategy. While many businesses have a social presence, most are not engaging with their customers, thus not reaching their goals.

Here are some things you need to establish before starting your campaign:

  • Identify your target market and audience.
  • Grow your community by seeing what your target audience is talking about and connect to them.
  • Develop your content strategy: Find content your target audience is interested in, NOT about your business.
  • Post to your social networks at the appropriate time, and engage with your potential customers about content.

Once your content strategy is in place, you can use these tips to help customize that content to the different major social networks and the kind of audience they attract. In this article we will cover Facebook, Twitter, Google+, LinkedIn, and Youtube. How can each of these networks assist your business and increase your profit? Click through to find out!


Email Us

Metropolitan Building
1 South Clinton
Rochester, NY 14604