An eco-friendly beauty company, Ethique produces solid beauty bars. Known as New Zealand’s most sustainable business, the company has received a rise in praise and popularity across the world.
Ethique lacked consistency, structure and a design direction for their packaging materials. Whilst having a strong and well-known brand identity, the company struggled to hit deadlines and events with their current design management. In particular, design and sourcing of eco-materials became a battle.
By tackling the underlying design issues, we took on a revived project to enhance their collateral materials, truly bringing their brand identity to the forefront. With a team of expert designers, we managed to deliver a succinct experience to their consumers by providing refined designs, exclusive materials and brand based products available at their fingertips.