Allotrac has quickly changed the transport industry in Australia. With a cutting edge cloud-based software program, they have created an integrated system that lets employers and employees become safer workers.
With rapid business growth and a thriving market, Allotrac required a succinct brand image across all brand components. Their website lacked continuity and integrity, whilst their app was too complex for users. As a cloud-based company, Allotrac required not only brand consistency, but also a design solution to solve their consumer’s problems.
With a strategic plan in place, we worked closely with the client and developers to create a concise online profile of Allotrac. This included a website and app re-design that tackled the issue of connecting with their consumer properly. In addition to custom-designed digital materials, Allotrac achieved a concise and clutter-free online brand image.