If the internet is the information superhighway, then Search Engine Marketing (SEM) campaigns are the billboards. Search Engine Marketing is the practice of strategically placing ads on search engines in order to generate leads. Since nearly 93% of internet traffic originates at a search engine, doesn’t it make sense to advertise where your customers are? Businesses that invest in a SEM campaign enjoy the luxury of reaching their target audience more consistently, as well as acquiring new leads at lower prices than traditional advertisements.
Strategic Placement of Ads on Search Engines Generates Leads
Search Engine Marketing is a non-invasive practice, and potential customers are more likely to show interest because they are already actively looking for your services! Interested in learning more about the power of an SEM campaign backed by Platypus?