Multitasking is Killing Your Productivity

The consensus among neurologists is multitasking actually leads to worse productivity. Look around your workplace, chances are the majority of the people in your immediate area are staring at multiple forms of media at this exact moment. Americans have come to believe that by working on multiple tasks simultaneously that they are accomplishing more, this could not be further from the truth. Studies indicate that people who multitask will see their productivity decline by as much as 40%!

We are the 98%

You might be thinking to yourself, "Well sure, other people can't multitask well, but I'm different." According to Garth Sundem, author of Brain Trust, only 2% of people posses the rare talent of multitasking! That means of the 119 million employed Americans, only 2.4 million of them are capable of multitasking without losing productivity. Odds are, you don't fall into that 2%. If we're lucky, there might be one multitasking wizard that is reading this post while checking e-mails and closing a sale. Yet that doesn't stop the corporate world from enforcing a culture of biting off more than we can chew then juggling countless tasks as a result.

How Multitasking Affects You

Since multitasking is the latest craze in the workplace, we should at least be aware of how we're being affected. OnlineCollege.org claims that the average employee loses  2.1 hours a day due to distractions. Annually, they are losing up to 546 hours! Those hours add up when you realize that 117 million employed American aren't capable of multitasking!

According to Forbes magazine, multitasking not only makes tasks take longer, but the overall quality of the work decreases as well. When we switch between multiple tasks, the transition isn't fluid. Switching between tasks requires time, your brain has to make a cognitive switch between ideas, meaning it has to shut down old processes, boot up new ones, etc. Frequent switching between mental processes leads to reduced creativity, and increased stress, neither are ideal characteristics for an employee! Multitasking starting to sound too good to be true yet?

Focusing on Monotasking

Sundem uses the term "monotasking" to describe deep focus on a single activity. Neurology experts recommend that we start reducing the amount of media we consume simultaneously. Create a defined media schedule, set time aside for answering e-mails, another time to make important calls, limit the time you spend on social media especially!

Consuming multiple forms of media leads to less immersion, and ultimately lower quality work. Dedicated workers take on a plethora of tasks all the with best intentions, but they don't realize how much harm they could be doing. This especially applies to your online campaign. Managing a website, social media, a blog and online listings can really fragment your day, resulting low quality work in your business and online.

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