More Than Words—Is Your Website Content Getting You noticed?

Website content is much more than just descriptions about your business and services. Yes, you want visitors to gain as much information about what you do as possible, and you want it written well, but the point of a website is that it’s found and seen by many—and good content just won’t cut it.  Optimized, fresh and original content are three key components to content that will earn you major respect from Google.

Whether you hire a professional content writer or you do it yourself, these key guidelines— brought to you by Google, are non-negotiables in order for your site to get noticed online.

Optimize, Optimize, Optimize.

SEO, Search Engine Optimization, keywords...Oh my!  We all know search engine optimization is important—but how does it work and what does it mean? It means exactly what it sounds like: the craft of optimizing a website with keywords, so Google and potential customers can find you online (which is the goal, right?!). If you have a professional managing your SEO services, you’re way ahead of the game. But, for those do-it-yourselfers, the first step is learning about SEO and Google algorithms (check out Google’s SEO guide) and then implementing the appropriate keywords into your written content and meta titles. Whatever path you take to optimize your site, SEO-friendly content is a key ingredient to an active online presence.

A Fresh Start

I get it—you don’t have the time to update content. Time flies by, and before you know it, your content’s been the same for months. There is nothing worse than redundancy, especially on the web! So, updating your content ( with new Keywords too!) on at least a monthly basis is super important.  People are probably looking for your type of business all the time, and as the days change, so do the keywords and phrases they use—it’s all based on trends in the industry and the time of the search. Also, keeping your blog content fresh (yes, you should have a blog!) is another simple way to a relevant and optimized website.  As a result, search engines are more likely recognize your site. Hire a professional or set a date each month and dedicate a little bit of time to give your site some love—the results are worth it!


Originality Always Wins

The question of the century is: What makes your business unique? How does it differ than your competitors? These questions will inspire original ideas, and thus, reflect content rich in character and purpose. According to Google’s Webmaster Guidelines, original content improves your site’s rating because of the “information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.” These guidelines also reveal that Google does not like auto-generated content or information that is “cookie-cutter” or doesn’t add “substantial value” to your site. In the end, it’s the ability to think independently and purposefully that will stand out among the rest.

For more ways to increase your ranking with valuable, optimize content, visit Google’s Webmaster Content Guidelines.

Thanks for reading. Stay tuned for more insight into staying relevant and active in the online marketplace!




Email Us

Metropolitan Building
1 South Clinton
Rochester, NY 14604