From social media management to campaigns, Platypus partners with BBB to connect with communities. Below are just few of the video commercial projects we did in partnership with BBB:
Better Business Bureau Student Video Contest
The Dallas BBB contracted Platypus to build a campaign targeting millennials raising awareness and stirring up local and national dialogue on the importance of trust while gaining a real-world experience in video production and marketing. It also aims to expose a younger audience to the BBB for future generations to use BBB’s services. Students must come up with a video campaign that is parallel with the BBB’s mission “Start with Trust.” As part of our BBB partnership, we constructed the idea of a video contest for students to create a 30-60 second video about BBB’s mission. The initial contest featured one school competing internally—and today, 5 BBBs and over 15 schools have participated, and it’s still growing. We created a dedicated website for the contest and it has been officially adopted by the BBB as a branded campaign for local BBBs to use. BBB enforced 8 Standards for Trust, which include Build Trust, Advertise Honestly, Tell the Truth, Be Transparent, Honor Promises, Be Responsive, Safeguard Privacy and Embody Integrity.
OSP/ELP Promotional Video
Platypus Media Advertising and Design also partners with BBB for affiliate programs, sponsorships and online products to increase each accredited business’ online presence. Through Online Sponsorship Programs, businesses are featured on the bbb.org along with their video commercial. The ad is played before the BBB’s vast library of consumer video content, increasing brand exposure. Meanwhile, the Enhanced Listing Program promotes businesses on bbb.org, Google, Yahoo, Bing and even Facebook. This is done through enhancing business listings with premium placement on the accredited business directory pages. Once your business exposure is maximized on bbb.org, the next step is to start attracting local customers from Google who are looking for your type of business. With the new BBB website coming this year, the creative team updated the ELP and OSP promotional videos. The team delivered well in the needed animation and new voiceover.
Serving the Better Business Bureau since 1995, Platypus Media Advertising and Design advises Accredited Businesses on sponsorship and marketing programs. We produce and deliver online videos for the entire BBB system.