Balancing your business and your marketing efforts is no simple task. Without proper attention to your marketing goals, how can you guarantee that they will be met?  Hiring a marketing agency gives you access to time, resources and expertise you might lack. Being an expert business owner doesn’t always translate into every aspect of your company, everybody has strengths and weaknesses. Let the experts handle your marketing campaign so you can concentrate on running your business. Marketing agencies offer expertise in website creation and design, search engine marketing, content strategy, and other vital areas needed for your marketing goals.

If you are interested in hiring a marketing agency, here are some tips to help you separate the experts from the duds:

Google the agency: Look into the agencies you’re considering hiring. Make sure they practice what they preach. Track how successful their marketing efforts are. Check their social networks to see how they perform at social media management and take the time to look for the placement of their site on Google. If they’re struggling with their own marketing efforts, how can you trust them with yours?

Proof of success: An agency may talk themselves up, proof is required. Do they offer you case studies or testimonials from past or current clients? Nothing offers better insight on an agency than their track record! Find out their strong suits as well as any weaknesses. Do the good outweigh the bad?

Current trends: An agency is your guide into the marketing world. As such, they MUST be up to date on current trends in their industry. A basic grasp of your industries current trends is definitely a plus. The perfect marketing agency is one that compliments your marketing goals.

Agency is honest: An agency is willing to outsource work or send you to a competitor for things they are not experts at! You want them to care about your company and not how much money you are paying them!

Agency Culture: Since you will be spending lots of time with the agency, you want to make sure that their company culture meshes well with yours.

Once you have hired your agency, you should remain active in their plan and be open for change. Agencies will suggest things you are not comfortable with. Don’t be afraid to take a risk! The success of your marketing efforts rely heavily on how active you remain. Businesses fall short when they just rely on the agency to do the work. No one knows your business more than you. Marketing agencies should be used to support and refine your message, not create your message. Give your company a personality, the agency will help you tell your story.

 

If you need marketing that resonates and sells, Let Platypus help you. We offer the best tools to help you build a strong and effective online presence!