Attention small business owners!
You know how hard it is to manage social pages, let alone keeping your visitors coming back. If you don’t have a social media manager, it can be quite the daunting task. But we have some special secrets to share with you on how you can captivate your audience in FOUR easy ways.
Rotate these methods every month with unique content and you could elevate your social media pages, keeping your current and new visitors engaged and captivated
People want to know something they didn’t before. It causes conversation, which creates comments or shares for that post. So, educate your audience about your industry. Teach them how to do something or create a “did you know” series about your company! Post a photo or video of one of your crew members. Interview a client. Anything that will educate your visitors about your company/brand. This creates a personal connection and shows your expertise in your field.
Share something that might shock or surprise your visitors. A crazy statistic, image or video would be ideal—something you found on the job or eye-opening information that would make them think twice about something or cause a reaction. Nothing inappropriate, just intriguing.
Create a survey, ask a question or request people to respond to a situation in your post—anything to get them engaged! You’ll be surprised how many people actually respond!
Everyone likes affirmations and inspirational videos, images or quotes. Find this content, and people will feel positive energy from your page! Whether it’s a daily quote or monthly affirmations, people will remember these, which makes them come back for more.
Whatever it is, make sure your posts reflect your business values and even your industry. You don’t want to stray too far from your company brand; however, have fun with it! Let us know if you tried any of these tips and what the audience response was—we’d love to hear from you!