Although the reputation of Search Engine Optimization (SEO) was on shaky ground for a minute, it’s alive and well thanks to Google’s savvy algorithm adjustments to weed out the scammers that took advantage of the system’s weaknesses. Today, it continues to be a necessary step in ranking high on search engines, allowing more and more people to find your page, which means exposure and conversions.

Yet, succeeding at SEO for  is still a slow and time-consuming process, so understanding why it’s essential and how it can help your business online is important.

Here are some SEO for website tips from an SEO expert, R.L. Adams, whose recent book  SEO 2017: Master Search Engine Optimization offers a comprehensive review of SEO as well as tips and strategies to master SEO for your online business. Check out his most recent article, SEO 2017: 8 Crucial Rules For Dominating Google’s Search Results that will inspire you to go above and beyond in SEO to help you achieve online success.