Does Human Interaction Matter?

Technology changes the way we do business. Now more than ever, we rely on the internet to do our business. While  this makes life more efficient, it takes away one of the most important factors when it comes to sales, human interaction. There is no doubt that technology has made it easier to connect with customers from all around the world, but what does it mean for the longevity of the customer lifecycle? After a sale is made or a question has been answered, can you really say that you business has connected with that customer?

Human interaction remains one of the most powerful tools businesses can utilize to create customer loyalty.  Putting a face to the customer lets them know your business is not some robot. When you bring human interaction into the mix, you are able to show your customers respect in every interaction, build and foster a customer relationship, and add personality to your business. Prove to your customers that they are a vital part in making your business successful. They are not just another sale or a data point to meeting monthly quotas! 

Actual interaction allows your company the ability to predict and prevent customer issues and guide your customer down the path you want! You are able to foresee any potential problems and stop them before a real problem arises. When you interact with your customers on a personal level the bond becomes more than just a business interaction it becomes a relationship. Online sales only go so far as to make the sale. There is no guarantee that they will come back and do business with you. Foster this relationship into customer loyalty and keep them coming back.

By 2020, it is predicted that 85% of business interactions will take place without human interaction. That does not mean that human interaction won't matter anymore. It means that we will need human interaction even more. Technology has made it easier to make a sale and connect with customers, but it will never replace the human aspect of business. As businesses we need to find a balance between the two. We need to use technology to support these human interactions. 

Apps like TradeOn help bring the human aspect into business. With TradeOn, customer can provide feedback on your businesses interactions and receive a coupon for their next visit. Customers will feel valued for their opinion and you will have another opportunity to better your human interaction for their next visit. Don't let technology drown out the possibilities of making a lifelong customer.




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