Now that your business website is up and running, it’s time to start spreading the word and pull out your marketing tools. We’ve narrowed it down to our top two non-negotiable small business marketing tools that you can always count on.
- Social Media—where the action is.
We 100% believe in the power of social media. Use it, and use it well. It should be your number one marketing tool if you have a small business! In fact, 95 percent of adults use social media as their go-to place to research a company. Social media lets people in and engages them. Social media offers a dynamic platform to express yourself or your brand and network with others. You can post blogs, videos, events, photos, live action—and captivate thousands of people. There are endless advertising options and promotional boosts available, and you have the power to choose what platform works best for your company. From Twitter, Instagram and Pinterest, to Facebook and Snapchat—you control how your brand is represented online.
- The comfort food of marketing—Email!
It’s true! Emails are the macaroni and cheese for marketing tools. They continue to evolve and make a bold statement, and will always be a staple. In fact, 89 percent of marketing professionals say email is their primary channel for lead generation. It’s the classic door-to-door approach, but online. It’s still private and doesn’t require much work except for a click. People like to subscribe to emails and get great deals and information from the companies they love. And, with software like MailChimp and ConstantContact, you can easily send stunning promotional emails to thousands of recipients anytime you’d like.
What’s your favorite go-to marketing tool for your business? Let us know on our Facebook page!