July 17, 2017
How Will You Know It’s Time To Change Your Business Logo

Your business logo design is one of the most important graphics you’ll ever make, as it represents your brand identity. But does your company logo design need a little refresh or  maybe a full overhaul?! If you answered Yes to any or all of these reasons, it’s time to make a change to your company […]

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July 11, 2017
Persuading Consumers with Video Psychology

It’s not necessarily manipulation, but it definitely is the art of persuasion. Video commercial is the leading advertising tool in marketing today. In fact, studies show that 88 percent of business owners claim that video commercials are the most important part of their marketing strategy. And 69 percent of online consumers say they’d rather watch a […]

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July 10, 2017
ICYMI: Get A Scoop of The Latest App News

Did you miss last week’s tech news? Here is a roundup of updates from your favorite gadgets and apps! Uber Rolls out Tipping Feature As part of Uber’s “180 days of Change” program, drivers can now accept tips. However, drivers need to update their app to the latest version.  Meanwhile, riders can retroactively tip their […]

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June 29, 2017
Maximize Your Revenue Through Hyperlocal Advertising

Hyperlocal Advertising (also known as, Local-Targeted or Geo-Targeting) is growing by the second, especially in this digital age. Local businesses everywhere are finding that hyperlocal advertising that is mostly focused on the needs of the people in that immediate vicinity are more effective than customary mass-market ads. Currently, the most popular method of local online […]

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June 21, 2017
Why Video Marketing is Still Effective

From vlogs (video blogs) and how-tos, to client testimonials and company bios, video has and always will be an undeniably powerful marketing tool. Actually, it’s been quite the year for video marketing. Statistics show that 61% of businesses have started using video content marketing for the first time this year. This trend has incredible staying […]

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June 16, 2017
Classic Marketing Tools You Can Always Count On

Now that your business website is up and running, it's time to start spreading the word and pull out your marketing tools. We’ve narrowed it down to our top two non-negotiable small business marketing tools that you can always count on. Social Media—where the action is. We 100% believe in the power of social media. […]

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June 5, 2017
This Week In Tech

  Missed your weekly dose of tech news? We got you covered. Here’s a rundown of news that made the rounds online: Tech Leaders Criticize Trump Paris’ Pullout President Donald Trump, who considered climate change a “hoax,” withdrew from the Paris accord, inciting reactions from prominent figures. Tech leaders reacted negatively on Trump’s decision with […]

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October 5, 2016
Dollar Shave Club: A Case of Innovative Advertisement

Even before Unilever acquired Dollar Shave Club for $1 billion, the subscription-based company was already a dime on its own. With only $1 million in seed funding, the startup wittingly dealt their cards against a Goliath and other big time razor companies through a simple yet powerful video marketing. When they launched their products, Gillette […]

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August 30, 2016
The 5Cs in Tapping Social Media Influencers

As traditional advertising shifts to a digital setup, influence marketing is becoming the most effective way to attract prospects and clients. Influence marketing focuses on marketing your message through social influencers who can appeal to your target demographics. The fame of social media marketing made influence marketing a feasible strategy to attract potential customers! Tapping to social […]

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May 19, 2016
5 New Skills You Need to Stay Competitive in the Online Marketplace

Technology is an important facet in every marketplace. We know how fast the market trends change, and it is equally important to keep up with this increasingly technical world.  The school you graduated from or your total years of experience may entice several employers or some marketing agency.  However, you need to rise to the […]

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March 17, 2016
What Did You Do? 10 Reasons Why People Leave Your Website

  Regardless of the size of your business, you need a professional website to build your online presence and support your marketing initiatives. Think of the internet as the modern-day phone book, and your website as a virtual business card. A great website enables you to magnify your voice and content, and serves as your perfect response when prospects ask, "How can I find […]

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February 25, 2016
Avoid Facebook Fatigue by Cleaning Up Your Facebook

Facebook is an ever-changing, evolving platform of sharing ideas. In its brief, ten-year history, it has certainly become something much more than it once was. What once was a platform for college kids to connect with one another has now become a vehicle for business advertisement and spreading social awareness. The modern day Facebook has […]

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February 4, 2016
5 Ways Social Media Is Changing Your Brain Right Now

It's probably a no-brainer that social media has become one of the biggest uses of our time every day. Most people sit with social tabs open on their machines and periodically switch to dial in and see "what's up." But in addition to changing the way we communicate with people and content, it appears that […]

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September 10, 2014
Has Your Netflix, Reddit, or Tumblr Been Running Slow Today? It's A Net Neutrality Protest!

Using the Internet today is going to be very difficult. Many major firms and companies like Netflix, Tumblr, WordPress.com, Mozilla, Reddit, Pornhub, Kickstarter, and others are taking part in Battle For The Net's September 10th Internet Slowdown Protest. The issue at the center of the protest is Net Neutrality and the FCC's current debate over […]

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September 2, 2014
Creators On YouTube Can Now Receive "Tips" Directly From Viewers

Making money on YouTube is a bit of a struggle. In order to even have the opportunity to make ad revenue, your video must reach a certain amount of views. Even then you're only able to generate minimal revenue from these ads and, if your video traffic stops or drops, so does your ad income. […]

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August 21, 2014
Internet Explorer 11 Developers Prove The Power Of Proactive Rebranding With Reddit AMA

Despite being the most widely used browser on the planet, Internet Explorer has always dealt with a bit of an image problem. The eponymous internet browser is so rife with crashes, security holes, and slow performance that Microsoft has an entire database dedicated to helping users jury-rig it into submission. But a small team of […]

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August 19, 2014
Teens Launch "Five-O": A Yelp! For Police Officers

The hot button issue for nearly a week is police brutality. Where most are taking to the streets in protest, three Georgia teens are interested in finding a solution to the issue. Later this month, Caleb Christian and his sisters, Ima and Asha Christian will be launching an app that will allow citizens to record […]

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August 13, 2014
How Do I Build A Website That Will Naturally Generate Leads?

As more and more consumers turn to the internet to research companies and the products and services they offer, it is important to have a business presence that supports lead generation.  Although websites are not the main contributors to generating leads they can be, with the right design. How do you make your website generate […]

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July 28, 2014
Apple Acquires Two Startups Over the Weekend

Apple had a busy weekend with the acquisition of two streaming media startups. This past Friday, Apple acquired BookLamp for somewhere between $10 million and $15 million. BookLamp's most well-known product was the Book Genome Project, widely considered the Pandora for books. The startup makes recommendations on books to read using natural language analysis of text. "BookLamp’s public-facing product […]

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July 25, 2014
J. Chris Anderson Proposes The Past Is The Future for Digital Currency

Couchbase co-founder J. Chris Anderson has taken an interest in electronic money, or cryptocurrencies. His newest idea, Document Coin, is an attempt at shattering the mold for currencies, favoring an old school bartering system as it’s primary function. Cryptocurrencies are Silicon Valley’s zany, yet sort of viable, item of interest. Where traditional currency involves trading […]

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July 24, 2014
The Diminishing Value of Reading Online

If talk is cheap, then written content is worthless online. Discover your readers habits so you can get your information exactly where they will see it!

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July 17, 2014
Soundwave: How One Audio Sharing Start-Up Found The Next Tech Frontier

In June 2013, Bendan O’Driscoll, Aidan Sliney, and Craig Watson launched the first iteration of Soundwave, a music streaming app with an emphasis towards sharing with your friends. Over that time, Soundwave has created quite the head of steam, earning accolades, a nod from Silicon Valley icons, even financial backing from Mark Cuban. Little did […]

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July 16, 2014
Does Human Interaction Matter?

Technology changes the way we do business. Now more than ever, we rely on the internet to do our business. While  this makes life more efficient, it takes away one of the most important factors when it comes to sales, human interaction. There is no doubt that technology has made it easier to connect with […]

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July 16, 2014
Apple and IBM Forget They're Rivals And Take Aim At Mobile For Enterprise

The enemy of my enemy is my business partner. At least that appears to be Apple’s modus operandi with their latest business decision. This morning, Apple and their long-time rival IBM called a truce and announced a new global enterprise mobility partnership. While many of the finer details have yet to be revealed, we have […]

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July 10, 2014
Twitter Adopts Gorgeous New Homepage Design, Shows Some Love To The Gorge

Twitter has been going through a lot of design changes lately. After recently adopting a much more Facebook-like design, Twitter has now set its sights on their login page. Social media login pages aren't typically anything special to look at. "Sign in here, or sign up below." When the World Cup 2014 came around, Twitter […]

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June 20, 2014
8 Must-Have Customer Acquisition Apps For Your Business

If you're a startup, your main priority is probably customer acquisition. Customer acquisition can be time consuming, but you don't have to do everything alone. These apps can dramatically change the way you see how customer acquisition is done! Reach more people and get on board! Amazon S3 The internet is one of the most […]

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June 18, 2014
Facebook Launches Slingshot App to Compete with Snapchat

Move out the the way Snapchat! Facebook is coming at you with its own version of Snapchat, Slingshot. Facebook's first attempt to replicate Snapchat, Poke, failed after only a month. Facebook then decided to attempt a Snapchat buy-out. After Snapchat reportedly turned down 3 million dollars from Facebook to purchase the App, they decided once again to […]

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June 12, 2014
TradeOn: Your Good Luck Charm for Friday the 13th

Very few aspects of our lives are immune to the supernatural powers of Friday the 13th, and unless you sell good luck charms, your business is no exception. Sales are notorious for dropping on this unlucky day, the stigma of bad luck associated with the day causes many people to simply avoid the day all […]

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June 10, 2014
Ever Wondered What "The Cloud" Really Looks Like? It's A Little More 2001 Than You'd Think

These days, all our devices are connected to The Cloud. They send data to and from the cloud, they "sync" with the cloud, and for all many people know they could very well be communicating directly with a cloud. Ask any random person on Cherry St what "The Cloud" is and you'll likely be met with a blank […]

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June 2, 2014
Neuroplasticity: The Key to Unlocking Ultimate Creativity

You’re probably familiar with (or at least heard of) Lumosity, a company that claims to give its clients personalized brain training. A word they love using when describing their product is neuroplasticity, but they never go into detail as to what neuroplasticity is and why you benefit from it. Neuroplasticity is a process your brain […]

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