July 17, 2017
How Will You Know It’s Time To Change Your Business Logo

Your business logo design is one of the most important graphics you’ll ever make, as it represents your brand identity. But does your company logo design need a little refresh or  maybe a full overhaul?! If you answered Yes to any or all of these reasons, it’s time to make a change to your company […]

Read More
July 11, 2017
Persuading Consumers with Video Psychology

It’s not necessarily manipulation, but it definitely is the art of persuasion. Video commercial is the leading advertising tool in marketing today. In fact, studies show that 88 percent of business owners claim that video commercials are the most important part of their marketing strategy. And 69 percent of online consumers say they’d rather watch a […]

Read More
July 6, 2017
Celebrate Your Small Business Independence!

Independence Day came and went as fast the fireworks that lit up the night sky.  But the celebration of our freedom should always be represented, especially when it comes to our right to achieve the American Dream as small business owners.  We live in a country where entrepreneurial spirit is widely celebrated and recognized—where we […]

Read More
June 29, 2017
How To Respond To Bad Publicity

Bad publicity can happen to the best of us. Sometimes customers won’t be satisfied and they’ll leave a bad review, or make rude comments on social media. It’s inevitable that we all endure negative feedback or complaints—but, it’s how we handle it that matters the most. Here are three things you can do to recover […]

Read More
June 29, 2017
Maximize Your Revenue Through Hyperlocal Advertising

Hyperlocal Advertising (also known as, Local-Targeted or Geo-Targeting) is growing by the second, especially in this digital age. Local businesses everywhere are finding that hyperlocal advertising that is mostly focused on the needs of the people in that immediate vicinity are more effective than customary mass-market ads. Currently, the most popular method of local online […]

Read More
June 21, 2017
Why Video Marketing is Still Effective

From vlogs (video blogs) and how-tos, to client testimonials and company bios, video has and always will be an undeniably powerful marketing tool. Actually, it’s been quite the year for video marketing. Statistics show that 61% of businesses have started using video content marketing for the first time this year. This trend has incredible staying […]

Read More
June 16, 2017
Classic Marketing Tools You Can Always Count On

Now that your business website is up and running, it's time to start spreading the word and pull out your marketing tools. We’ve narrowed it down to our top two non-negotiable small business marketing tools that you can always count on. Social Media—where the action is. We 100% believe in the power of social media. […]

Read More
June 8, 2017
Get Creative and Captivate your Social Media Audience!

Attention small business owners! You know how hard it is to manage social pages, let alone keeping your visitors coming back. If you don’t have a social media manager, it can be quite the daunting task. But we have some special secrets to share with you on how you can captivate your audience in FOUR […]

Read More
May 26, 2017
Social Media Blunders to Avoid Like the Plague

  We all know that social media is essential for all business owners— after all, it’s the most widely seen form of advertising there is. But are you doing it correctly? Research shows that 95% of small businesses are failing to use social media management effectively. Don’t be a statistic, be a success story! Let’s […]

Read More
May 24, 2017
Promote Your Business Like a Pro this Summer!

  Turn it up a notch this summer and promote your business with these proven  social media marketing tips and business promotion ideas!  Sweet Summer Sales Summer is almost here! From home improvement needs to beauty products, your customers are aching for a fresh change to start the summer right. This is the perfect chance […]

Read More
May 3, 2017
More Than Words—Is Your Website Content Getting You noticed?

Website content is much more than just descriptions about your business and services. Yes, you want visitors to gain as much information about what you do as possible, and you want it written well, but the point of a website is that it’s found and seen by many—and good content just won’t cut it.  Optimized, […]

Read More
November 29, 2016
Hyperlocal Social Media Content: Connect with Your Audience at a More Personalized Level

  Let’s talk about social media, but first, let’s do a brief thought exercise. Think about the past few social events you’ve attended, let’s assume one was a Labor Day barbecue and the other was a birthday party at the office. What types of conversations would you have at either event? Is there something you […]

Read More
July 26, 2016
Five Things We Can Learn from YouTube’s Best Pre-Roll Ads

As YouTube users, we have to endure the 5 second pre-roll ad that are sometimes irrelevant to our interests. This poses a great challenge in an entrepreneur’s perspective considering that only 30% of users sit through the entire ads. Love it or hate it, Youtube's best pre-roll ads can generate as high as 273% engagement, an […]

Read More
July 1, 2016
Stir up the Buzz: The FUNdamental Elements of An Interesting Infographics

Catching your audience’s attention is now more challenging in this data-saturated digital world. Whether offline or online, users are blasted with too much information that they find text tedious and animated infographics more engaging. This is not surprising as it only takes less than 1/10 of a second for people to digest a visual sense. More […]

Read More
June 20, 2016
Reconnect and Reintroduce: Get your branding back on track

There is one thing that marketers have in common: creativity. You should always think outside the box and reinvent for a fresh branding, making your brand  relevant and relatable to your audience. With a spectrum of information and entertainment available out there, keeping your audience hooked is now more challenging. But don’t fret; With the […]

Read More
June 15, 2016
Outsourcing: The Competitive Advantages

Outsourcing is an efficient solution for companies with limited skill set, time or resources. However, entrepreneurs, being multitasker and talented themselves, think they can do all the tasks in one sitting, impeding the growth of their company. From payroll to customer service, outsourcing is a flexible option enabling entrepreneurs to invest resources and time in […]

Read More
June 2, 2016
Tips for Hiring the Perfect Marketing Agency

Balancing your business and your marketing efforts is no simple task. Without proper attention to your marketing goals, how can you guarantee that they will be met?  Hiring a marketing agency gives you access to time, resources and expertise you might lack. Being an expert business owner doesn't always translate into every aspect of your […]

Read More
May 19, 2016
How to Humanize Your Brand and Connect With Customers

People do not easily trust and transact with a brand. As a marketer, you can overcome this bottleneck by building emotional connections with your target audience and interacting with them on a personal level. Showing them that there are real people behind the company logo makes your brand marketing more trustworthy in their eyes. A creative brand […]

Read More
March 17, 2016
What Did You Do? 10 Reasons Why People Leave Your Website

  Regardless of the size of your business, you need a professional website to build your online presence and support your marketing initiatives. Think of the internet as the modern-day phone book, and your website as a virtual business card. A great website enables you to magnify your voice and content, and serves as your perfect response when prospects ask, "How can I find […]

Read More
March 16, 2016
First Impression Is The Last Impression

You have heard it time and time before that the first impression is the last impression. But did you know that it only takes seven seconds to make a first impression. How does your brain handle first impressions and how can we use first impressions to benefit us? First impressions are emotionally concentrated events, as such they leave […]

Read More
March 11, 2016
Top 5 Branded Videos to Inspire Your Campaigns

Video  has become a powerful tool with more brands now realizing the impact of  video marketing on their business. Indeed, video is already beyond entertainment. What used to be just an option is now  a necessary piece in your marketing strategy. According to Marketing Land, 71% of marketers report that videos drive more conversions than any other type […]

Read More
February 21, 2016
5 Essential Tips For Getting Stellar Facebook Reviews

Present day marketers know that Facebook is a powerful platform for building their brand. The social media giant has already passed the 1 billion mark of active monthly users and has managed to create an environment friendly for business. However, the difficulty doesn’t lie in starting a Facebook presence for your business. It lies in […]

Read More
February 18, 2016
I Want To Start Blogging For My Business! Now What?

So, you finally decided to start blogging for your business. Congratulations! You’re ready to establish authority in your industry and reach prospective customers. Now that you’ve weighed the benefits of business blogging, it is time to figure out how to start your business blog without a hitch! Set Goals For Your Blog Before you even […]

Read More
February 11, 2016
5 #Lifehacks For Social Media Sanity

Social media is fun. Social media is expressive. Social media is insanely powerful for business. And sometimes, Social media can be absolutely exhausting. There are articles upon articles on the internet about social media tools and methods. What no one ever tells you effective ways to make social media a part of your life if you've […]

Read More
February 4, 2016
5 Ways Social Media Is Changing Your Brain Right Now

It's probably a no-brainer that social media has become one of the biggest uses of our time every day. Most people sit with social tabs open on their machines and periodically switch to dial in and see "what's up." But in addition to changing the way we communicate with people and content, it appears that […]

Read More
March 6, 2015
Stats, Stats, Stats: Mobile Adwords Campaign Management Now Available For Android

Google has recently launched an Android App for Google Adwords! This is exciting news for SEM Managers, like our very own SEM Manager Erik Kraft, who use Android phones and nerd out on evenings

Read More
February 18, 2015
Twitter Adds Native Video Capture & Upload To Android and iOS Apps

We all know that video is critically important to Social Media success. On Facebook alone, video uploads and activity have increased 360% since 2014. Twitter has always supported video posts from sites like YouTube and Vimeo, but users who want in-app video sharing have had to adopt Vine's 6-second limitations. Now, in a big move to compete […]

Read More
February 2, 2015
Websites Aren't That Easy, Wix (An Open Letter)

In case you haven't seen it, during Super Bowl XLIX Wix ran an ad with the hashtag #ItsThatEasy. The ad claimed that creating a website truly representative and supportive of your business is as simple as a few clicks. At Platypus we know it's a bit more complicated than that.  An Open Letter to NFL Retirees, I think […]

Read More
October 1, 2014
4 Ways To Turn Losing An Important Client Into A Long-Term Win

Let's face it: no matter how great your product or service is, eventually someone is going to decide that there are greener pastures to be found. It's a demoralizing moment, but there's still success to be found. That client still believed in your company's abilities to employ you for the time they did, and with […]

Read More
September 29, 2014
4 Easy Steps For A Better Facebook Business Page Cover Photo

A strong Facebook presence is crucial to your business' success. One of the most important aspects of getting there is a powerful cover photo. It's the first impression people have of your business' online personality, and a bad one can make potential customers leave immediately. Here are 4 tips to making sure your cover photo […]

Read More
1 2 3 4

Offices

800.597.1686
Email Us

Metropolitan Building
1 South Clinton
Rochester, NY 14604

Top
twitter-squarefacebook-squarelinkedin-squaretwitterpinterest-squareyoutube-squareinstagram