July 10, 2017
ICYMI: Get A Scoop of The Latest App News

Did you miss last week’s tech news? Here is a roundup of updates from your favorite gadgets and apps! Uber Rolls out Tipping Feature As part of Uber’s “180 days of Change” program, drivers can now accept tips. However, drivers need to update their app to the latest version.  Meanwhile, riders can retroactively tip their […]

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June 30, 2017
ICYMI: BBB Features Platypus Video Commercials

From social media management to  campaigns, Platypus partners with BBB to connect with communities. Below are just few of the video commercial projects we did in partnership with BBB: Better Business Bureau Student Video Contest The Dallas BBB contracted Platypus to build a campaign targeting millennials raising awareness and stirring up local and national dialogue […]

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June 29, 2017
Maximize Your Revenue Through Hyperlocal Advertising

Hyperlocal Advertising (also known as, Local-Targeted or Geo-Targeting) is growing by the second, especially in this digital age. Local businesses everywhere are finding that hyperlocal advertising that is mostly focused on the needs of the people in that immediate vicinity are more effective than customary mass-market ads. Currently, the most popular method of local online […]

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June 12, 2017
Are Blogs Still Relevant?

  To blog or not to blog… Find out if we think blogging still has its va va voom in the marketing world. If blogging is out of style, then I’m out of a job! Lucky me—blogs are definitely still relevant. Blogs may be one of the more timeless marketing tricks to keep in your […]

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June 12, 2017
Platypus Welcomes New Social Media Clients Aboard

  Social media for business can offer game-changing benefits when it comes to generating an incredible amount of relevant customer data such as  interests, dislikes and purchase behavior. This wealth of information can help polish your business strategies and improve your customer service. Social media management is just one of Platypus’ stellar product offers. Below […]

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June 5, 2017
This Week In Tech

  Missed your weekly dose of tech news? We got you covered. Here’s a rundown of news that made the rounds online: Tech Leaders Criticize Trump Paris’ Pullout President Donald Trump, who considered climate change a “hoax,” withdrew from the Paris accord, inciting reactions from prominent figures. Tech leaders reacted negatively on Trump’s decision with […]

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March 6, 2015
Stats, Stats, Stats: Mobile Adwords Campaign Management Now Available For Android

Google has recently launched an Android App for Google Adwords! This is exciting news for SEM Managers, like our very own SEM Manager Erik Kraft, who use Android phones and nerd out on evenings

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February 18, 2015
Twitter Adds Native Video Capture & Upload To Android and iOS Apps

We all know that video is critically important to Social Media success. On Facebook alone, video uploads and activity have increased 360% since 2014. Twitter has always supported video posts from sites like YouTube and Vimeo, but users who want in-app video sharing have had to adopt Vine's 6-second limitations. Now, in a big move to compete […]

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February 2, 2015
Websites Aren't That Easy, Wix (An Open Letter)

In case you haven't seen it, during Super Bowl XLIX Wix ran an ad with the hashtag #ItsThatEasy. The ad claimed that creating a website truly representative and supportive of your business is as simple as a few clicks. At Platypus we know it's a bit more complicated than that.  An Open Letter to NFL Retirees, I think […]

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September 26, 2014
The Platypus Business Listings Service Just Got Even Bigger!

Platypus prides ourselves on making sure that hundreds of our clients' business listings are spotless and working for them. We command and optimize the listings of thousands of businesses, and today our listings network is growing! 6 new publishers are joining our Business Listings service: Nokia HERE, TomTom, DexKnows, My Local Services, Verizon and TracFone. […]

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September 10, 2014
Has Your Netflix, Reddit, or Tumblr Been Running Slow Today? It's A Net Neutrality Protest!

Using the Internet today is going to be very difficult. Many major firms and companies like Netflix, Tumblr, WordPress.com, Mozilla, Reddit, Pornhub, Kickstarter, and others are taking part in Battle For The Net's September 10th Internet Slowdown Protest. The issue at the center of the protest is Net Neutrality and the FCC's current debate over […]

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September 2, 2014
Creators On YouTube Can Now Receive "Tips" Directly From Viewers

Making money on YouTube is a bit of a struggle. In order to even have the opportunity to make ad revenue, your video must reach a certain amount of views. Even then you're only able to generate minimal revenue from these ads and, if your video traffic stops or drops, so does your ad income. […]

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August 21, 2014
Internet Explorer 11 Developers Prove The Power Of Proactive Rebranding With Reddit AMA

Despite being the most widely used browser on the planet, Internet Explorer has always dealt with a bit of an image problem. The eponymous internet browser is so rife with crashes, security holes, and slow performance that Microsoft has an entire database dedicated to helping users jury-rig it into submission. But a small team of […]

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August 20, 2014
ALS Ice Bucket Challenge: Slacktivism or Activism?

"Slacktivism is an action performed via internet in support of a cause or issue that requires little time or involvement." Viral video and social media campaigns are the perfect tool for activism groups to get their cause known. The massive audiences mean that a message can spread quickly among millions of people. But there's a […]

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August 19, 2014
Teens Launch "Five-O": A Yelp! For Police Officers

The hot button issue for nearly a week is police brutality. Where most are taking to the streets in protest, three Georgia teens are interested in finding a solution to the issue. Later this month, Caleb Christian and his sisters, Ima and Asha Christian will be launching an app that will allow citizens to record […]

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August 12, 2014
Facebook Bans "Like-Gating": Incentives For Likes A Thing Of The Past

A quintessential strategy to social media marketing on Facebook was banned by the social media company. In an update published by Facebook, they announced a ban on "like-gating," a popular strategy among businesses to earn more likes from potential customers. What is Like-gating? Facebook defines like-gating as "when you force a Facebook user who has not already liked your […]

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August 5, 2014
6 Whole Bean Coffee Roasts Your Office Needs Immediately

Inside the four walls of Platypus we know one thing for certain: coffee grinders come here to die. We can't help ourselves--getting you noticed requires a ton of brain power, and our brains are hard-wired to run on caffeine. Chances are that you understand that feeling all too well if you're a business owner. The […]

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August 2, 2014
Commercial Blunder: Dwight David Honeycutt on Honesty

Oh boy, do we have an amazing commercial blunder for you this week. Today’s commercial comes in the form of a small town politician’s campaign ad. Warning: This video has some language that may be inappropriate for work. Profanity and inappropriate content begins around the 2:45 mark. You have been warned! The man in the […]

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July 28, 2014
Apple Acquires Two Startups Over the Weekend

Apple had a busy weekend with the acquisition of two streaming media startups. This past Friday, Apple acquired BookLamp for somewhere between $10 million and $15 million. BookLamp's most well-known product was the Book Genome Project, widely considered the Pandora for books. The startup makes recommendations on books to read using natural language analysis of text. "BookLamp’s public-facing product […]

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July 17, 2014
Soundwave: How One Audio Sharing Start-Up Found The Next Tech Frontier

In June 2013, Bendan O’Driscoll, Aidan Sliney, and Craig Watson launched the first iteration of Soundwave, a music streaming app with an emphasis towards sharing with your friends. Over that time, Soundwave has created quite the head of steam, earning accolades, a nod from Silicon Valley icons, even financial backing from Mark Cuban. Little did […]

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July 16, 2014
Does Human Interaction Matter?

Technology changes the way we do business. Now more than ever, we rely on the internet to do our business. While  this makes life more efficient, it takes away one of the most important factors when it comes to sales, human interaction. There is no doubt that technology has made it easier to connect with […]

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July 16, 2014
Apple and IBM Forget They're Rivals And Take Aim At Mobile For Enterprise

The enemy of my enemy is my business partner. At least that appears to be Apple’s modus operandi with their latest business decision. This morning, Apple and their long-time rival IBM called a truce and announced a new global enterprise mobility partnership. While many of the finer details have yet to be revealed, we have […]

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June 18, 2014
Facebook Launches Slingshot App to Compete with Snapchat

Move out the the way Snapchat! Facebook is coming at you with its own version of Snapchat, Slingshot. Facebook's first attempt to replicate Snapchat, Poke, failed after only a month. Facebook then decided to attempt a Snapchat buy-out. After Snapchat reportedly turned down 3 million dollars from Facebook to purchase the App, they decided once again to […]

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May 29, 2014
Google Car Is Missing Some Key Car Elements...Like A Steering Wheel

Google’s driverless car initiative has taken a huge leap forward. Tuesday night, the tech giant unveiled their newest model of the Google Car. While all previous versions of the Google Car have essentially been a car hooked up to wifi with a giant revolving camera mounted on top, this one has made some major strides […]

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May 28, 2014
[UPDATED] Get Ready To Freak Out: LeVar Burton Is Using Kickstarter To Bring Back Reading Rainbow

This morning, LeVar Burton launched a Kickstarter. His goal? Resurrect Reading Rainbow, and raise a million dollars to fund the development of a web version. Reading Rainbow is so much more than a "fond childhood memory" for millennials like us. It's become a pop culture staple, even making cameos on cult favorite sitcoms. Reading Rainbow encouraged […]

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May 19, 2014
Automating Human Interaction: Facebook's Context Cards

Engineers at Facebook are looking to take the interaction aspect out of human interaction with their newest project, unofficially titled Context Cards. Sounds like a bold overreaction on our part, but allow us to explain. One of the most common conversations you probably can participate in on Facebook are in the following examples: You post […]

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May 13, 2014
Small Business Week's Philosophy on Technology

Yesterday kicked off the beginning of National Small Business Week, a week of seminars and events put on by the Small Business Association geared towards optimizing your operations as a small business.  Much of the SBA’s focus this year is on the impact technology has on small businesses. Thanks to social media and effective use […]

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May 9, 2014
Apple's Bold Move: Why Apple Acquired Beats for $3.2 Billion

Over the past few months, tech giants Facebook and Google haven’t been shy about opening their wallets to acquire exciting names in the tech industry. It looks like Apple wants in on the action, after announcing their acquisition of Beats for a staggering $3.2 billion dollars. While Beats have dominated the high end head phones […]

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April 28, 2014
Beware of Expirations: Keep Fresh On Social Media

Recently an info-graphic from Qmee has been making the rounds throughout the web to make us realize just how much content is at our finger tips at all times. The info-graphic is a summary of several major websites and the average amount of content generated by their users, a few highlights being 72 hours of […]

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April 28, 2014
Business Manager: Facebook's One Stop Tool For Social Marketing

Facebook unveiled Business Manager earlier today, a tool designed to compile all your different advertising efforts into one convenient place. Before Business Manager, social media managers and business owners alike found trouble keeping track of their projects. Thanks  to the sleek design and user friendly interface, anybody can log-on and track the workflow of their […]

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