June 16, 2017
Father’s Day Around the World

The first father’s day was said to be celebrated on June 19, 1910 at Spokane, Washington after Sonora Smart Dodd came up with the idea of paying tribute to her father while listening to a mother’s day sermon at church. Sonora’s dad was a widower who raised six kids all by himself. Another account was […]

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May 31, 2017
Work Life Balance...Does it exist?

  We’ve all been there—trying to balance career, kids, love, social life, family, not mention a little you time. Some are able to do it—and we’re envious. But, it’s not easy for them either. All you can do is try everyday to make a conscious effort using a few of our favorite tips to achieve […]

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May 29, 2017
ICYMI: Condemning Terror Attacks

"Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that." - Martin Luther King, Jr. Fear gripped the world as news of more terrorism attacks made rounds this week. From the Manchester concert and  Bangkok hospital bombings, to Marawi siege, the world mourns and condemns these […]

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May 22, 2017
Platypus Media PH Office Makeover: Of Vibrant Nooks and Crannies

The Platypus satellite office in the Philippines (Platyppines Media Solutions) broke the monotony through a colorful office makeover. Tagged as “Love the Place You’re Working,” the office update program is a month-long effort of the platypods. The program provided different teams an opportunity for office rebranding. It also brought out unity, innovation and creativity among the […]

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May 15, 2017
Mother’s Day Ads: A Celebration of Love

In honor of Mother's Day, we found our favorite ads that celebrate moms in every way possible. American Greetings This ad will hit you right in the feels as it narrates a young woman on her way into a tattoo parlor to get her first tat. The twist? She got her wrist inked with the […]

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December 30, 2016
Get Back on Track After the Holiday Rut

Once the Christmas festivities ended, the cocktails gulped and the last of fireworks lit up the sky, the panicky feeling of getting back to work hits you hard in the guts. Post-holiday blues make it hard for us to stay energized, focused and motivated to answer emails and become more productive in the office. Good […]

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December 9, 2016
How Giving Incentives During The Holidays Work For Your Marketing Campaign

Christmas Season, ‘tis the time of the year when business sales skyrocket. However, it is also the toughest season for competition. Attracting potential customers to visit your website and other social media accounts is just the tip of the iceberg. The real challenge lies in encouraging your visitors to buy your products and services. Why […]

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August 10, 2016
San Diego Comic-Con 2016: Are you ready for the Superhero Domination?

The annual gathering of comic geeks, movie fans and film enthusiasts at Comic Con San Diego has always been exciting and buzz worthy. And this year was not an exemption. The four-day event gave TV and movie panels the chance to cut through the noise, pique the audience’s curiosity and heighten the excitement. While some of […]

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March 16, 2016
First Impression Is The Last Impression

You have heard it time and time before that the first impression is the last impression. But did you know that it only takes seven seconds to make a first impression. How does your brain handle first impressions and how can we use first impressions to benefit us? First impressions are emotionally concentrated events, as such they leave […]

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March 11, 2016
Top 5 Branded Videos to Inspire Your Campaigns

Video  has become a powerful tool with more brands now realizing the impact of  video marketing on their business. Indeed, video is already beyond entertainment. What used to be just an option is now  a necessary piece in your marketing strategy. According to Marketing Land, 71% of marketers report that videos drive more conversions than any other type […]

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February 25, 2016
Avoid Facebook Fatigue by Cleaning Up Your Facebook

Facebook is an ever-changing, evolving platform of sharing ideas. In its brief, ten-year history, it has certainly become something much more than it once was. What once was a platform for college kids to connect with one another has now become a vehicle for business advertisement and spreading social awareness. The modern day Facebook has […]

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February 11, 2016
Posture Crimes the Average Person Commits

Good posture, the internet, and clean gutters, three things that aren't immediately apparent, but they impact your life in more ways than you can possibly imagine. Unlike the latter two, posture immediately impacts your health. Maintaining a good posture helps reduce fatigue, neck pain and headaches, all common problems in the work place. While we […]

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February 4, 2016
5 Ways Social Media Is Changing Your Brain Right Now

It's probably a no-brainer that social media has become one of the biggest uses of our time every day. Most people sit with social tabs open on their machines and periodically switch to dial in and see "what's up." But in addition to changing the way we communicate with people and content, it appears that […]

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September 29, 2014
4 Easy Steps For A Better Facebook Business Page Cover Photo

A strong Facebook presence is crucial to your business' success. One of the most important aspects of getting there is a powerful cover photo. It's the first impression people have of your business' online personality, and a bad one can make potential customers leave immediately. Here are 4 tips to making sure your cover photo […]

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September 25, 2014
The Exact Steps Necessary To Build Your Personal Twitter Brand (Guest Post)

Let's face it: a lot of people really don't understand Twitter. Everyone knows Twitter is important for business, but if you've never been active, how do you even start building your personal network? As it turns out, the roadmap for growing your Twitter is simple: it's just hard work. In 5 easy steps and less than […]

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September 10, 2014
Has Your Netflix, Reddit, or Tumblr Been Running Slow Today? It's A Net Neutrality Protest!

Using the Internet today is going to be very difficult. Many major firms and companies like Netflix, Tumblr, WordPress.com, Mozilla, Reddit, Pornhub, Kickstarter, and others are taking part in Battle For The Net's September 10th Internet Slowdown Protest. The issue at the center of the protest is Net Neutrality and the FCC's current debate over […]

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September 4, 2014
Stay Ahead of the Curve With 5 New SEO Trends

SEO is an ever-changing labyrinth of rules, trends, and chaos. When thinking about Search Engine Optimization, one of the best ways to describe it is by comparing it to the New York Stock Exchange. Nobody has a definitive answer to how it works, anybody who claims they do is fooling themselves. The similarities between SEO […]

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September 2, 2014
Creators On YouTube Can Now Receive "Tips" Directly From Viewers

Making money on YouTube is a bit of a struggle. In order to even have the opportunity to make ad revenue, your video must reach a certain amount of views. Even then you're only able to generate minimal revenue from these ads and, if your video traffic stops or drops, so does your ad income. […]

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August 20, 2014
ALS Ice Bucket Challenge: Slacktivism or Activism?

"Slacktivism is an action performed via internet in support of a cause or issue that requires little time or involvement." Viral video and social media campaigns are the perfect tool for activism groups to get their cause known. The massive audiences mean that a message can spread quickly among millions of people. But there's a […]

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August 19, 2014
Teens Launch "Five-O": A Yelp! For Police Officers

The hot button issue for nearly a week is police brutality. Where most are taking to the streets in protest, three Georgia teens are interested in finding a solution to the issue. Later this month, Caleb Christian and his sisters, Ima and Asha Christian will be launching an app that will allow citizens to record […]

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August 12, 2014
Facebook Bans "Like-Gating": Incentives For Likes A Thing Of The Past

A quintessential strategy to social media marketing on Facebook was banned by the social media company. In an update published by Facebook, they announced a ban on "like-gating," a popular strategy among businesses to earn more likes from potential customers. What is Like-gating? Facebook defines like-gating as "when you force a Facebook user who has not already liked your […]

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August 9, 2014
Multitasking is Killing Your Productivity

The consensus among neurologists is multitasking actually leads to worse productivity. Look around your workplace, chances are the majority of the people in your immediate area are staring at multiple forms of media at this exact moment. Americans have come to believe that by working on multiple tasks simultaneously that they are accomplishing more, this could […]

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August 5, 2014
6 Whole Bean Coffee Roasts Your Office Needs Immediately

Inside the four walls of Platypus we know one thing for certain: coffee grinders come here to die. We can't help ourselves--getting you noticed requires a ton of brain power, and our brains are hard-wired to run on caffeine. Chances are that you understand that feeling all too well if you're a business owner. The […]

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August 5, 2014
Business Advice From History: Walt Disney On Remembering Your History

Thanks for checking in for this week’s installment of Business Advice From History. For the uninitiated, every Tuesday, we will be sharing a quote from a notable historical figure, and then discuss how this may apply to modern day business. Today’s quote comes from the most famous cartoonist of all time: “I only hope that […]

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August 4, 2014
A Quick Guide to Growing Your Social Following

Social media has the power to influence consumer behavior. Grow your social following to increase brand loyalty and awareness.

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August 2, 2014
Commercial Blunder: Dwight David Honeycutt on Honesty

Oh boy, do we have an amazing commercial blunder for you this week. Today’s commercial comes in the form of a small town politician’s campaign ad. Warning: This video has some language that may be inappropriate for work. Profanity and inappropriate content begins around the 2:45 mark. You have been warned! The man in the […]

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July 28, 2014
Apple Acquires Two Startups Over the Weekend

Apple had a busy weekend with the acquisition of two streaming media startups. This past Friday, Apple acquired BookLamp for somewhere between $10 million and $15 million. BookLamp's most well-known product was the Book Genome Project, widely considered the Pandora for books. The startup makes recommendations on books to read using natural language analysis of text. "BookLamp’s public-facing product […]

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July 26, 2014
Commercial Blunder: Singapore Gambling PSA

Happy Saturday, we have another incredible commercial blunder for you, this time we’re turning our attention to Singapore! Context If you paid attention to any form of media the past couple months, then you’re aware that the World Cup came and went. For those who don’t know, Germany won it all, taking home the cup […]

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July 25, 2014
Bad Customer Service Spotlight: Comcast

Comcast has "won" the Consumerist's "Worst company in America" award twice now. As you can hear above, the problems are evident. The customer had one mission, he wanted to disconnect his service. He was transferred to cancellations and things took a turn for the worst. Representatives working in cancellations have one goal, customer retention. These […]

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July 25, 2014
J. Chris Anderson Proposes The Past Is The Future for Digital Currency

Couchbase co-founder J. Chris Anderson has taken an interest in electronic money, or cryptocurrencies. His newest idea, Document Coin, is an attempt at shattering the mold for currencies, favoring an old school bartering system as it’s primary function. Cryptocurrencies are Silicon Valley’s zany, yet sort of viable, item of interest. Where traditional currency involves trading […]

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