July 6, 2017
Celebrate Your Small Business Independence!

Independence Day came and went as fast the fireworks that lit up the night sky.  But the celebration of our freedom should always be represented, especially when it comes to our right to achieve the American Dream as small business owners.  We live in a country where entrepreneurial spirit is widely celebrated and recognized—where we […]

Read More
June 29, 2017
How To Respond To Bad Publicity

Bad publicity can happen to the best of us. Sometimes customers won’t be satisfied and they’ll leave a bad review, or make rude comments on social media. It’s inevitable that we all endure negative feedback or complaints—but, it’s how we handle it that matters the most. Here are three things you can do to recover […]

Read More
June 8, 2017
Get Creative and Captivate your Social Media Audience!

Attention small business owners! You know how hard it is to manage social pages, let alone keeping your visitors coming back. If you don’t have a social media manager, it can be quite the daunting task. But we have some special secrets to share with you on how you can captivate your audience in FOUR […]

Read More
May 31, 2017
Work Life Balance...Does it exist?

  We’ve all been there—trying to balance career, kids, love, social life, family, not mention a little you time. Some are able to do it—and we’re envious. But, it’s not easy for them either. All you can do is try everyday to make a conscious effort using a few of our favorite tips to achieve […]

Read More
May 19, 2017
Good Customer Service—Dissolving or Evolving?

From cable companies to retail, customer service has vanished right before our eyes. Many businesses make customer service a priority, but poor service happens so often, that we all know what it feels like to endure poor communication and unorganized processes—or even worse, a machine that leads us nowhere. Customer care service isn’t what it […]

Read More
May 12, 2017
The Art of Retention: How to Keep Your Clients Coming Back

Customers already love your product, but how do you keep them happy and wanting more of it? Building customer loyalty is one of the more challenging tasks in running a business. At Platypus, we strive to make our customers feel valuable through stellar customer service and tech support, free business evaluations, discounts on website and […]

Read More
October 5, 2016
Dollar Shave Club: A Case of Innovative Advertisement

Even before Unilever acquired Dollar Shave Club for $1 billion, the subscription-based company was already a dime on its own. With only $1 million in seed funding, the startup wittingly dealt their cards against a Goliath and other big time razor companies through a simple yet powerful video marketing. When they launched their products, Gillette […]

Read More
June 2, 2016
Tips for Hiring the Perfect Marketing Agency

Balancing your business and your marketing efforts is no simple task. Without proper attention to your marketing goals, how can you guarantee that they will be met?  Hiring a marketing agency gives you access to time, resources and expertise you might lack. Being an expert business owner doesn't always translate into every aspect of your […]

Read More
May 19, 2016
How to Humanize Your Brand and Connect With Customers

People do not easily trust and transact with a brand. As a marketer, you can overcome this bottleneck by building emotional connections with your target audience and interacting with them on a personal level. Showing them that there are real people behind the company logo makes your brand marketing more trustworthy in their eyes. A creative brand […]

Read More
May 11, 2016
(Video) The Economics of Employee Happiness

Running a business is hard work and most business owners have a lot on their plate. How can they naturally build up success in their business? The key lies in their employees' well-being.  The overall success of a business is a reflection of the employee happiness and well-being.  In fact, companies with happy and engaged employees bring […]

Read More
April 28, 2016
(Infographic) 5 Inexpensive Ways to Boost Employee Morale

The value that hardworking, driven employees bring to a company should never be understated.  Workers are the lifeblood of your company, and it’s time to give your company a pulse with a much needed morale boost. The tips below are surefire ideas to boost employee morale that will get them excited to come into the […]

Read More
March 16, 2016
First Impression Is The Last Impression

You have heard it time and time before that the first impression is the last impression. But did you know that it only takes seven seconds to make a first impression. How does your brain handle first impressions and how can we use first impressions to benefit us? First impressions are emotionally concentrated events, as such they leave […]

Read More
February 21, 2016
5 Essential Tips For Getting Stellar Facebook Reviews

Present day marketers know that Facebook is a powerful platform for building their brand. The social media giant has already passed the 1 billion mark of active monthly users and has managed to create an environment friendly for business. However, the difficulty doesn’t lie in starting a Facebook presence for your business. It lies in […]

Read More
February 18, 2016
I Want To Start Blogging For My Business! Now What?

So, you finally decided to start blogging for your business. Congratulations! You’re ready to establish authority in your industry and reach prospective customers. Now that you’ve weighed the benefits of business blogging, it is time to figure out how to start your business blog without a hitch! Set Goals For Your Blog Before you even […]

Read More
October 1, 2014
4 Ways To Turn Losing An Important Client Into A Long-Term Win

Let's face it: no matter how great your product or service is, eventually someone is going to decide that there are greener pastures to be found. It's a demoralizing moment, but there's still success to be found. That client still believed in your company's abilities to employ you for the time they did, and with […]

Read More
September 5, 2014
The Perfect Recipe for Content Marketing

How is your content strategy going? It can be hard to focus on creating a content marketing strategy that works for you. However, with a little guidance, content marketing can become an ease! There are so many ways to build your content strategy, just like there are several variations on a recipe. Some recipes are […]

Read More
August 25, 2014
Becoming A LinkedIn Powerhouse, Part 1: Establish Your Company

LinkedIn is the world's largest professional network, featuring over 300 million users. In 2013, 88% of Inc. 500 companies were using LinkedIn. Since its launch in 2003, it has become the place for businesses to share their story, grow their customer base, establish expertise in their industry, and grow their network. Are you getting the most […]

Read More
August 18, 2014
Filter Your Way to Success: Instagram For Business

A picture is worth a thousand words. The meaning of the saying is the same on all levels. When it comes to business and your brand, a picture really is worth a thousand words. Build and tell your brands story on a medium that caters to over 200 million active monthly users. Instagram supports a creative community […]

Read More
August 15, 2014
How To Craft the Perfect Business Listings Pages

We don't need to tell you the importance of having your business on online business listings. People use the internet to research businesses, products, and services every single day. Most likely, you are already on at least one business listings site. But do you know which ones? Can you guarantee you are getting the best […]

Read More
August 9, 2014
Multitasking is Killing Your Productivity

The consensus among neurologists is multitasking actually leads to worse productivity. Look around your workplace, chances are the majority of the people in your immediate area are staring at multiple forms of media at this exact moment. Americans have come to believe that by working on multiple tasks simultaneously that they are accomplishing more, this could […]

Read More
August 7, 2014
Use Pinterest To Influence Consumer Behavior Without Them Even Knowing

We have told you more than once that social media is good for business. How good exactly, comes down to how the consumer market reacts to the things you share. If you read our blog on growing your social following, you know that social media doesn't actually affect purchasing decisions as much as we would […]

Read More
August 5, 2014
Business Advice From History: Walt Disney On Remembering Your History

Thanks for checking in for this week’s installment of Business Advice From History. For the uninitiated, every Tuesday, we will be sharing a quote from a notable historical figure, and then discuss how this may apply to modern day business. Today’s quote comes from the most famous cartoonist of all time: “I only hope that […]

Read More
July 31, 2014
Best Practices For Negative Reviews on Yelp

Last month alone, Yelp had 210,115,440 visitors to their site. We don't need to tell you how important it is to be on Yelp. Most likely you're already on Yelp. SMB's can use Yelp to their advantage. "72% of consumers trust online reviews as much as personal recommendations." Yelp is a powerful tool for both consumers […]

Read More
July 30, 2014
Unique Stories Told Brilliantly: SD Coastal Homes

At Platypus, all of our products are geared towards one goal: telling your unique story brilliantly. Every solution we provide--websites, videos, social media, online presence management--are all geared towards creating a narrative that strikes a chord with your audience. We think of our clients like up and coming musicians. They have all the talent in […]

Read More
July 29, 2014
Business Advice From History: Franklin Delano Roosevelt on the Perfect Company Image

Thanks for checking in for this week’s installment of Business Advice From History. For the uninitiated, every Tuesday, we will be sharing a quote from a notable historical figure, and then discuss how this may apply to modern day business. Today’s quote comes from former president Franklin D. Roosevelt: “Be sincere; be brief; be seated.” […]

Read More
July 23, 2014
Utilizing Feedback to Make a Positive Change

Feedback is critical for your business in the long term. It allows insight in your customers' impression of you, where you're strong and where improvements can be made. Consumer habits are never static, they can change in an instant. Feedback and customer comments help you keep up to date with the trends in your current market. […]

Read More
July 22, 2014
Business Advice From History: Oscar Wilde on Self-Esteem and Success

Welcome back to another addition to the Business Advice From History series. For the uninitiated, every Tuesday, we will be sharing a quote from a notable historical figure, and then discuss how this may apply to modern day business. This weeks quote comes from across the pond: “I have nothing to declare except my genius.” […]

Read More
July 21, 2014
5 Simple Ways To Host Badass Meetings People Want To Be In

Remember the last time you completely zoned out in a meeting? Don't be guilty of those offenses when it comes time to run your own.

Read More
July 19, 2014
Four Commercial Blunders That Could Be Brilliant

At Platypus we always like to discuss best practices for producing crisp, high-quality content. We often get asked, “What does bad content look like?” We found four sample videos, three from popular media and one viral video, that were all so close to brilliance, but as actual advertisements fall short in some way. Take a […]

Read More
July 18, 2014
Personalizing Your Customer Service

We live in a world that is run by technology. Most business transactions take place online. Technology around e-commerce will only continue to grow and become more advanced. Where we used to rely on our solid sales skills, we now turn to technology. Are we losing track of what is really important, the customer? Technology has […]

Read More
1 2 3

Offices

800.597.1686
Email Us

Metropolitan Building
1 South Clinton
Rochester, NY 14604

Top
twitter-squarefacebook-squarelinkedin-squaretwitterpinterest-squareyoutube-squareinstagram