May 28, 2014
[UPDATED] Get Ready To Freak Out: LeVar Burton Is Using Kickstarter To Bring Back Reading Rainbow

This morning, LeVar Burton launched a Kickstarter. His goal? Resurrect Reading Rainbow, and raise a million dollars to fund the development of a web version. Reading Rainbow is so much more than a "fond childhood memory" for millennials like us. It's become a pop culture staple, even making cameos on cult favorite sitcoms. Reading Rainbow encouraged […]

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May 23, 2014
Testimonials
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May 23, 2014
What Would Fallon Do: How to Master Content Marketing

Since Jimmy Fallon inherited The Tonight Show from Letterman, he has set social media ablaze with his constant stream of viral video content (“Celebrities Reading Mean Tweets” and the “#Hashtag” series being the most notable examples). Content Marketing expert, Adrian Lurssen, argues that the host of The Tonight Show can teach us a ton about […]

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May 21, 2014
Tips for Fostering Healthy Customer Relationships

We have preached for weeks on end the importance of customer retention. Sure, we can share countless facts about the value a returning customer brings to your business, but we would be beating a dead horse at this point. Rather, we would like to share with you the most effective strategy to retaining customers. Today […]

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May 19, 2014
Automating Human Interaction: Facebook's Context Cards

Engineers at Facebook are looking to take the interaction aspect out of human interaction with their newest project, unofficially titled Context Cards. Sounds like a bold overreaction on our part, but allow us to explain. One of the most common conversations you probably can participate in on Facebook are in the following examples: You post […]

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May 14, 2014
Emulating Apple: Optimizing the Customer Experience

Say what you may about Apple, one thing that cannot be denied is their ability to connect to customers. For decades now, they cultivated a culture around the Steve Jobs proverb “You’ve got to start with the customer experience and work backwards to the technology.” What exactly does this mean? Every aspect of the Appel […]

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May 13, 2014
Small Business Week's Philosophy on Technology

Yesterday kicked off the beginning of National Small Business Week, a week of seminars and events put on by the Small Business Association geared towards optimizing your operations as a small business.  Much of the SBA’s focus this year is on the impact technology has on small businesses. Thanks to social media and effective use […]

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May 12, 2014
Pitfalls of Inbound Marketing and How to Avoid Them

Inbound and content marketing are fickle beasts, remaining viable online without content marketing is nearly impossible, and executing content marketing without an end game in mind wastes time and resources. So how do you implement content marketing in a way that isn’t a fruitless effort? You have to avoid the common misconceptions of content marketing. Today […]

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May 9, 2014
Apple's Bold Move: Why Apple Acquired Beats for $3.2 Billion

Over the past few months, tech giants Facebook and Google haven’t been shy about opening their wallets to acquire exciting names in the tech industry. It looks like Apple wants in on the action, after announcing their acquisition of Beats for a staggering $3.2 billion dollars. While Beats have dominated the high end head phones […]

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May 9, 2014
Our Work - Individual Page
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May 6, 2014
Online Advertising 101 (Part 3): Pay Per Click Advertising

Welcome back to the third installment of the Online Advertising 101 Series, today we're going to talk about something that we haven't brought up too much on our blog: Pay Per Click Advertising. Modern day technology has leveled the playing field, small businesses are more capable of competing with large companies. Classical print and broadcast […]

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May 6, 2014
Online Marketing 101 (Part 2): Video Marketing

Welcome to part two of the Online Marketing 101 Series, we'll continue right where we left off and discuss our next topic: Video Marketing. The emergence of social media ushered in a new age of marketing, video has played an integral part in this evolution. Behind Google, Youtube is the second most used search engine […]

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May 5, 2014
Online Marketing 101 (Part 1): Social Media

Today we're going to begin a multi-part blog series where we will discuss the importance of different features of online advertising, such as websites, video, etc. We hope that you gain some critical information about the cohesive nature of online advertising and how each piece works best when complimenting one another. Now without further ado, […]

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May 1, 2014
Why Do My Customers Refuse To Provide Feedback?

Take a moment and think about your favorite restaurant. What makes you come back? Why do you prefer them over one of their competitors? Have you established a personal relationship with members of the establishment? How do you feel while you spend time at that restaurant? Like most frequenting customers, you have intimate knowledge of […]

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April 28, 2014
Beware of Expirations: Keep Fresh On Social Media

Recently an info-graphic from Qmee has been making the rounds throughout the web to make us realize just how much content is at our finger tips at all times. The info-graphic is a summary of several major websites and the average amount of content generated by their users, a few highlights being 72 hours of […]

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April 28, 2014
Business Manager: Facebook's One Stop Tool For Social Marketing

Facebook unveiled Business Manager earlier today, a tool designed to compile all your different advertising efforts into one convenient place. Before Business Manager, social media managers and business owners alike found trouble keeping track of their projects. Thanks  to the sleek design and user friendly interface, anybody can log-on and track the workflow of their […]

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April 23, 2014
Love at First Like: 4 Ways to Make Your Social Media Manager Love You

So you’ve decided that it is in your companies best interest to invest in social media. In order to get the best return for your investment, hire a social media manager that understands how to get your message into the appropriate channels. Here are four ways you can ease your social media manager’s burden, trust […]

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April 21, 2014
Reaching Your Audience: Identifying Millennials

Effective advertising begins with identifying and understanding your audience. Even a powerful marketing strategy crumbles instantly if it’s being sent to the wrong demographic. This brings us to our topic of the day, we’re going to discuss the characteristics of the modern day youth, the coffee-infused, technology integrated future. Yes we mean Millennials, today we’ll […]

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April 18, 2014
4 Ways to Absolutely Kill It With Google+

When you think of getting your business visibility on social networks, you immediately think of sites like Facebook or Twitter. An option that often falls to the wayside when developing a social network strategy is Google+, however we believe this is a grave mistake. While the market on Google+ is significantly smaller than its counterparts, […]

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April 17, 2014
SEO and You: Crucial Practices for Better Blogging

A common proverb we have preached for decades is practice makes perfect. But practice alone cannot be enough for improvement. Take the proverb one step further, you must practice perfectly to achieve perfection. The same can be said about blogging, merely posting is not enough to increase your web traffic, you must blog perfectly in […]

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April 14, 2014
Google Acquires Titan Aerospace, What’s Next?

After months of being courted by Facebook, drone start-up Titan Aerospace will be purchased by Google. Reactions around the web have shown every range from skeptical to downright paranoid. While much of the insight on Google’s newest acquisition is completely speculation at this point, there is reason to believe that drones could be implemented in […]

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April 11, 2014
Generating Feedback From Your Customers: How To Make A Successful Customer Survey

Suppose you have a product that you’re stoked about, it’s in the public, but you don't know how are customers feeling about it. The obvious next step is to put your ear to the ground and ask your customers, perhaps even produce a customer survey. Customer opinion is an undervalued and underutilized resource in modern […]

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April 10, 2014
The Psychology of Color

As you work on developing your brand every decision you make, no matter how trivial, will have some impact on your customer’s impression of your company. One of the more obvious decisions that you can make is your logo’s design, namely the colors you incorporate in it. Fast Company’s “Leadership Now” blog posted a series […]

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April 9, 2014
OpenSSL Surgery: How You Can Protect Your Information From Heartbleed

By now we’re sure you’ve at least heard mention of the recently uncovered Heartbleed security vulnerability on the internet. Today we’ll give you a basic break down of the vulnerability and share with you safety measures in order to protect your sensitive information. Heartbleed is a security vulnerability on OpenSSL. OpenSSL is the most widely […]

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April 8, 2014
Look Out- Twitter Is Getting A Facelift & You Need To Be Ready

Maybe you think Twitter is nothing more than 140 characters of noise. You could be forgiven for it. Twitter moves so fast many of us tend to dismiss it as trivial or, at best, a way to momentarily communicate. But Twitter is so much more powerful for engagement and customer retention than that, and it's […]

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April 7, 2014
Meet Comic Neue: Comic Sans Cool Younger Brother

By now you are probably familiar with the the overused and abused Comic Sans typeface. Graphic designers cringe at the thought of this sloppy font or its distant cousin, Papyrus rearing it’s ugly head on websites, advertisements, even movies. Perhaps these days are soon behind us, because graphic designer Craig Rozynski gave the dreaded Comic […]

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April 3, 2014
Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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April 2, 2014
Marketing Tools To Get The Most Out Of Your Social Media

It’s not enough to get your business active on all the major social networks, although that’s a great start. The next big step is analyzing the data and continuing to improve your brand’s presence. Knowledge is power in the age of information, without it effective brand advertising proves to be an uphill battle. Fortunately for […]

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April 1, 2014
Worried You'll Never See Your Customers Again? TradeOn Is How To Make Sure You Do.

It's one of every business' top questions: "How do I keep customers coming back?" We spend countless hours and dollars and mental currency trying to build our revolving door, and sometimes it can feel like an endless uphill climb. Study after study and volumes of observational knowledge will tell you that it can cost up […]

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March 19, 2014
Android Wear, Moto 360, And The Future Of Smart Devices

The cogs in the unstoppable Google business machine continue to turn. Earlier today, the tech giant’s blog unveiled their next big technology project with Android Wear. Much like Google glass, Android Wear is a project with the overarching goal to further integrate the flow of information into our daily lives by creating additional devices that are […]

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