September 4, 2014
Stay Ahead of the Curve With 5 New SEO Trends

SEO is an ever-changing labyrinth of rules, trends, and chaos. When thinking about Search Engine Optimization, one of the best ways to describe it is by comparing it to the New York Stock Exchange. Nobody has a definitive answer to how it works, anybody who claims they do is fooling themselves. The similarities between SEO […]

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September 2, 2014
Creators On YouTube Can Now Receive "Tips" Directly From Viewers

Making money on YouTube is a bit of a struggle. In order to even have the opportunity to make ad revenue, your video must reach a certain amount of views. Even then you're only able to generate minimal revenue from these ads and, if your video traffic stops or drops, so does your ad income. […]

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August 25, 2014
Becoming A LinkedIn Powerhouse, Part 1: Establish Your Company

LinkedIn is the world's largest professional network, featuring over 300 million users. In 2013, 88% of Inc. 500 companies were using LinkedIn. Since its launch in 2003, it has become the place for businesses to share their story, grow their customer base, establish expertise in their industry, and grow their network. Are you getting the most […]

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August 21, 2014
Internet Explorer 11 Developers Prove The Power Of Proactive Rebranding With Reddit AMA

Despite being the most widely used browser on the planet, Internet Explorer has always dealt with a bit of an image problem. The eponymous internet browser is so rife with crashes, security holes, and slow performance that Microsoft has an entire database dedicated to helping users jury-rig it into submission. But a small team of […]

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August 20, 2014
ALS Ice Bucket Challenge: Slacktivism or Activism?

"Slacktivism is an action performed via internet in support of a cause or issue that requires little time or involvement." Viral video and social media campaigns are the perfect tool for activism groups to get their cause known. The massive audiences mean that a message can spread quickly among millions of people. But there's a […]

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August 19, 2014
Teens Launch "Five-O": A Yelp! For Police Officers

The hot button issue for nearly a week is police brutality. Where most are taking to the streets in protest, three Georgia teens are interested in finding a solution to the issue. Later this month, Caleb Christian and his sisters, Ima and Asha Christian will be launching an app that will allow citizens to record […]

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August 18, 2014
Filter Your Way to Success: Instagram For Business

A picture is worth a thousand words. The meaning of the saying is the same on all levels. When it comes to business and your brand, a picture really is worth a thousand words. Build and tell your brands story on a medium that caters to over 200 million active monthly users. Instagram supports a creative community […]

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August 15, 2014
How To Craft the Perfect Business Listings Pages

We don't need to tell you the importance of having your business on online business listings. People use the internet to research businesses, products, and services every single day. Most likely, you are already on at least one business listings site. But do you know which ones? Can you guarantee you are getting the best […]

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August 13, 2014
How Do I Build A Website That Will Naturally Generate Leads?

As more and more consumers turn to the internet to research companies and the products and services they offer, it is important to have a business presence that supports lead generation.  Although websites are not the main contributors to generating leads they can be, with the right design. How do you make your website generate […]

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August 12, 2014
Facebook Bans "Like-Gating": Incentives For Likes A Thing Of The Past

A quintessential strategy to social media marketing on Facebook was banned by the social media company. In an update published by Facebook, they announced a ban on "like-gating," a popular strategy among businesses to earn more likes from potential customers. What is Like-gating? Facebook defines like-gating as "when you force a Facebook user who has not already liked your […]

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August 9, 2014
Multitasking is Killing Your Productivity

The consensus among neurologists is multitasking actually leads to worse productivity. Look around your workplace, chances are the majority of the people in your immediate area are staring at multiple forms of media at this exact moment. Americans have come to believe that by working on multiple tasks simultaneously that they are accomplishing more, this could […]

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August 7, 2014
Use Pinterest To Influence Consumer Behavior Without Them Even Knowing

We have told you more than once that social media is good for business. How good exactly, comes down to how the consumer market reacts to the things you share. If you read our blog on growing your social following, you know that social media doesn't actually affect purchasing decisions as much as we would […]

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August 5, 2014
6 Whole Bean Coffee Roasts Your Office Needs Immediately

Inside the four walls of Platypus we know one thing for certain: coffee grinders come here to die. We can't help ourselves--getting you noticed requires a ton of brain power, and our brains are hard-wired to run on caffeine. Chances are that you understand that feeling all too well if you're a business owner. The […]

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August 5, 2014
Business Advice From History: Walt Disney On Remembering Your History

Thanks for checking in for this week’s installment of Business Advice From History. For the uninitiated, every Tuesday, we will be sharing a quote from a notable historical figure, and then discuss how this may apply to modern day business. Today’s quote comes from the most famous cartoonist of all time: “I only hope that […]

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August 4, 2014
A Quick Guide to Growing Your Social Following

Social media has the power to influence consumer behavior. Grow your social following to increase brand loyalty and awareness.

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August 2, 2014
Commercial Blunder: Dwight David Honeycutt on Honesty

Oh boy, do we have an amazing commercial blunder for you this week. Today’s commercial comes in the form of a small town politician’s campaign ad. Warning: This video has some language that may be inappropriate for work. Profanity and inappropriate content begins around the 2:45 mark. You have been warned! The man in the […]

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July 31, 2014
Best Practices For Negative Reviews on Yelp

Last month alone, Yelp had 210,115,440 visitors to their site. We don't need to tell you how important it is to be on Yelp. Most likely you're already on Yelp. SMB's can use Yelp to their advantage. "72% of consumers trust online reviews as much as personal recommendations." Yelp is a powerful tool for both consumers […]

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July 30, 2014
Unique Stories Told Brilliantly: SD Coastal Homes

At Platypus, all of our products are geared towards one goal: telling your unique story brilliantly. Every solution we provide--websites, videos, social media, online presence management--are all geared towards creating a narrative that strikes a chord with your audience. We think of our clients like up and coming musicians. They have all the talent in […]

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July 29, 2014
Business Advice From History: Franklin Delano Roosevelt on the Perfect Company Image

Thanks for checking in for this week’s installment of Business Advice From History. For the uninitiated, every Tuesday, we will be sharing a quote from a notable historical figure, and then discuss how this may apply to modern day business. Today’s quote comes from former president Franklin D. Roosevelt: “Be sincere; be brief; be seated.” […]

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July 28, 2014
Apple Acquires Two Startups Over the Weekend

Apple had a busy weekend with the acquisition of two streaming media startups. This past Friday, Apple acquired BookLamp for somewhere between $10 million and $15 million. BookLamp's most well-known product was the Book Genome Project, widely considered the Pandora for books. The startup makes recommendations on books to read using natural language analysis of text. "BookLamp’s public-facing product […]

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July 26, 2014
Commercial Blunder: Singapore Gambling PSA

Happy Saturday, we have another incredible commercial blunder for you, this time we’re turning our attention to Singapore! Context If you paid attention to any form of media the past couple months, then you’re aware that the World Cup came and went. For those who don’t know, Germany won it all, taking home the cup […]

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July 25, 2014
Bad Customer Service Spotlight: Comcast

Comcast has "won" the Consumerist's "Worst company in America" award twice now. As you can hear above, the problems are evident. The customer had one mission, he wanted to disconnect his service. He was transferred to cancellations and things took a turn for the worst. Representatives working in cancellations have one goal, customer retention. These […]

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July 25, 2014
J. Chris Anderson Proposes The Past Is The Future for Digital Currency

Couchbase co-founder J. Chris Anderson has taken an interest in electronic money, or cryptocurrencies. His newest idea, Document Coin, is an attempt at shattering the mold for currencies, favoring an old school bartering system as it’s primary function. Cryptocurrencies are Silicon Valley’s zany, yet sort of viable, item of interest. Where traditional currency involves trading […]

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July 24, 2014
The Diminishing Value of Reading Online

If talk is cheap, then written content is worthless online. Discover your readers habits so you can get your information exactly where they will see it!

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July 23, 2014
Cory

Carmon and I could not be happier with the video that you and your associates put together!  We appreciate that you sent along the additional footage to determine if we would like to add or change any part of this but I can say without hesitation that what you have as a first draft is […]

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July 23, 2014
Joshua - AZ Roof Restoration LLC owner

I Recently had Platypus do a website for my company AZ Roof Restoration LLC. They did a great job on the site and it looks fantastic. Keeping my company e-mail proved to be very challenging for the team, however they figured out a way and got it done just like they promised me they would, […]

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July 23, 2014
Thomas

Working with Rob at Platypus was a pleasure. They deliver a great service at a fair price. Rob made it quick and easy to renew our contract. - via Google+

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July 23, 2014
Jurate

We are very impressed with the professional quality of our video. Our consultant and the design team made the process very easy, and now we are able to show off this video on the BBB and on our website. - via Google+

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July 23, 2014
Adam

Working with Rob has been great he provided us with a great experience working with him. He went though all of our options and was a pleasure working with. - via Google+

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July 23, 2014
Alfonzo - Google+

 Platypus has helped my business become more visible online. I now feel that customers can now perform a search for what my business offers and I will pop up and be visible amongst my competitors. Phone calls and leads are up compared to last year! Highly recommend their services and expertise! -Alfonzo

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Rochester, NY 14604

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