May 3, 2017
More Than Words—Is Your Website Content Getting You noticed?

Website content is much more than just descriptions about your business and services. Yes, you want visitors to gain as much information about what you do as possible, and you want it written well, but the point of a website is that it’s found and seen by many—and good content just won’t cut it.  Optimized, […]

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May 2, 2017
Get Noticed Online with Platypus as Your Guide!

  Maintaining an active and relevant online presence is essential in retaining customers, generating new leads and sales, and staying ahead of the competition. With the shift of marketing trends and customer behavior, how can your business stay afloat? Now is the perfect time to realign your business needs and strategies with your audience’s behavior […]

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December 30, 2016
Get Back on Track After the Holiday Rut

Once the Christmas festivities ended, the cocktails gulped and the last of fireworks lit up the sky, the panicky feeling of getting back to work hits you hard in the guts. Post-holiday blues make it hard for us to stay energized, focused and motivated to answer emails and become more productive in the office. Good […]

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December 9, 2016
How Giving Incentives During The Holidays Work For Your Marketing Campaign

Christmas Season, ‘tis the time of the year when business sales skyrocket. However, it is also the toughest season for competition. Attracting potential customers to visit your website and other social media accounts is just the tip of the iceberg. The real challenge lies in encouraging your visitors to buy your products and services. Why […]

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November 29, 2016
Hyperlocal Social Media Content: Connect with Your Audience at a More Personalized Level

  Let’s talk about social media, but first, let’s do a brief thought exercise. Think about the past few social events you’ve attended, let’s assume one was a Labor Day barbecue and the other was a birthday party at the office. What types of conversations would you have at either event? Is there something you […]

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October 5, 2016
Dollar Shave Club: A Case of Innovative Advertisement

Even before Unilever acquired Dollar Shave Club for $1 billion, the subscription-based company was already a dime on its own. With only $1 million in seed funding, the startup wittingly dealt their cards against a Goliath and other big time razor companies through a simple yet powerful video marketing. When they launched their products, Gillette […]

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August 30, 2016
The 5Cs in Tapping Social Media Influencers

As traditional advertising shifts to a digital setup, influence marketing is becoming the most effective way to attract prospects and clients. Influence marketing focuses on marketing your message through social influencers who can appeal to your target demographics. The fame of social media marketing made influence marketing a feasible strategy to attract potential customers! Tapping to social […]

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August 10, 2016
San Diego Comic-Con 2016: Are you ready for the Superhero Domination?

The annual gathering of comic geeks, movie fans and film enthusiasts at Comic Con San Diego has always been exciting and buzz worthy. And this year was not an exemption. The four-day event gave TV and movie panels the chance to cut through the noise, pique the audience’s curiosity and heighten the excitement. While some of […]

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July 26, 2016
Five Things We Can Learn from YouTube’s Best Pre-Roll Ads

As YouTube users, we have to endure the 5 second pre-roll ad that are sometimes irrelevant to our interests. This poses a great challenge in an entrepreneur’s perspective considering that only 30% of users sit through the entire ads. Love it or hate it, Youtube's best pre-roll ads can generate as high as 273% engagement, an […]

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July 1, 2016
Stir up the Buzz: The FUNdamental Elements of An Interesting Infographics

Catching your audience’s attention is now more challenging in this data-saturated digital world. Whether offline or online, users are blasted with too much information that they find text tedious and animated infographics more engaging. This is not surprising as it only takes less than 1/10 of a second for people to digest a visual sense. More […]

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June 20, 2016
Reconnect and Reintroduce: Get your branding back on track

There is one thing that marketers have in common: creativity. You should always think outside the box and reinvent for a fresh branding, making your brand  relevant and relatable to your audience. With a spectrum of information and entertainment available out there, keeping your audience hooked is now more challenging. But don’t fret; With the […]

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June 15, 2016
Outsourcing: The Competitive Advantages

Outsourcing is an efficient solution for companies with limited skill set, time or resources. However, entrepreneurs, being multitasker and talented themselves, think they can do all the tasks in one sitting, impeding the growth of their company. From payroll to customer service, outsourcing is a flexible option enabling entrepreneurs to invest resources and time in […]

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June 2, 2016
Tips for Hiring the Perfect Marketing Agency

Balancing your business and your marketing efforts is no simple task. Without proper attention to your marketing goals, how can you guarantee that they will be met?  Hiring a marketing agency gives you access to time, resources and expertise you might lack. Being an expert business owner doesn't always translate into every aspect of your […]

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May 19, 2016
5 New Skills You Need to Stay Competitive in the Online Marketplace

Technology is an important facet in every marketplace. We know how fast the market trends change, and it is equally important to keep up with this increasingly technical world.  The school you graduated from or your total years of experience may entice several employers or some marketing agency.  However, you need to rise to the […]

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May 19, 2016
How to Humanize Your Brand and Connect With Customers

People do not easily trust and transact with a brand. As a marketer, you can overcome this bottleneck by building emotional connections with your target audience and interacting with them on a personal level. Showing them that there are real people behind the company logo makes your brand marketing more trustworthy in their eyes. A creative brand […]

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May 11, 2016
(Video) The Economics of Employee Happiness

Running a business is hard work and most business owners have a lot on their plate. How can they naturally build up success in their business? The key lies in their employees' well-being.  The overall success of a business is a reflection of the employee happiness and well-being.  In fact, companies with happy and engaged employees bring […]

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April 28, 2016
(Infographic) 5 Inexpensive Ways to Boost Employee Morale

The value that hardworking, driven employees bring to a company should never be understated.  Workers are the lifeblood of your company, and it’s time to give your company a pulse with a much needed morale boost. The tips below are surefire ideas to boost employee morale that will get them excited to come into the […]

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March 17, 2016
What Did You Do? 10 Reasons Why People Leave Your Website

  Regardless of the size of your business, you need a professional website to build your online presence and support your marketing initiatives. Think of the internet as the modern-day phone book, and your website as a virtual business card. A great website enables you to magnify your voice and content, and serves as your perfect response when prospects ask, "How can I find […]

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March 16, 2016
First Impression Is The Last Impression

You have heard it time and time before that the first impression is the last impression. But did you know that it only takes seven seconds to make a first impression. How does your brain handle first impressions and how can we use first impressions to benefit us? First impressions are emotionally concentrated events, as such they leave […]

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March 11, 2016
Top 5 Branded Videos to Inspire Your Campaigns

Video  has become a powerful tool with more brands now realizing the impact of  video marketing on their business. Indeed, video is already beyond entertainment. What used to be just an option is now  a necessary piece in your marketing strategy. According to Marketing Land, 71% of marketers report that videos drive more conversions than any other type […]

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March 1, 2016
A Day in the Life of a Platypod
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March 1, 2016
Business Evaluation for Success - Platypus
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March 1, 2016
Online Advertising & Search Engine Marketing (SEM)
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March 1, 2016
Social Media Setup & Management
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March 1, 2016
Getting to Know Platypus Content Marketing
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March 1, 2016
Getting to Know Platypus—Website Design
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February 29, 2016
"Get to Know Us" Video Series—Video Production!
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February 25, 2016
Avoid Facebook Fatigue by Cleaning Up Your Facebook

Facebook is an ever-changing, evolving platform of sharing ideas. In its brief, ten-year history, it has certainly become something much more than it once was. What once was a platform for college kids to connect with one another has now become a vehicle for business advertisement and spreading social awareness. The modern day Facebook has […]

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February 21, 2016
5 Essential Tips For Getting Stellar Facebook Reviews

Present day marketers know that Facebook is a powerful platform for building their brand. The social media giant has already passed the 1 billion mark of active monthly users and has managed to create an environment friendly for business. However, the difficulty doesn’t lie in starting a Facebook presence for your business. It lies in […]

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February 18, 2016
I Want To Start Blogging For My Business! Now What?

So, you finally decided to start blogging for your business. Congratulations! You’re ready to establish authority in your industry and reach prospective customers. Now that you’ve weighed the benefits of business blogging, it is time to figure out how to start your business blog without a hitch! Set Goals For Your Blog Before you even […]

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