Independence Day came and went as fast the fireworks that lit up the night sky.  But the celebration of our freedom should always be represented, especially when it comes to our right to achieve [...]

Bad publicity can happen to the best of us. Sometimes customers won’t be satisfied and they’ll leave a bad review, or make rude comments on social media. It’s inevitable that we all endure [...]

Attention small business owners! You know how hard it is to manage social pages, let alone keeping your visitors coming back. If you don’t have a social media manager, it can be quite the [...]

  We’ve all been there—trying to balance career, kids, love, social life, family, not mention a little you time. Some are able to do it—and we’re envious. But, it’s not easy for them either. All [...]

From cable companies to retail, customer service has vanished right before our eyes. Many businesses make customer service a priority, but poor service happens so often, that we all know what it [...]

Customers already love your product, but how do you keep them happy and wanting more of it? Building customer loyalty is one of the more challenging tasks in running a business. At Platypus, we [...]

Even before Unilever acquired Dollar Shave Club for $1 billion, the subscription-based company was already a dime on its own. With only $1 million in seed funding, the startup wittingly dealt [...]

Balancing your business and your marketing efforts is no simple task. Without proper attention to your marketing goals, how can you guarantee that they will be met?  Hiring a marketing agency [...]

People do not easily trust and transact with a brand. As a marketer, you can overcome this bottleneck by building emotional connections with your target audience and interacting with them on a [...]

Running a business is hard work and most business owners have a lot on their plate. How can they naturally build up success in their business? The key lies in their employees’ well-being. [...]

The value that hardworking, driven employees bring to a company should never be understated.  Workers are the lifeblood of your company, and it’s time to give your company a pulse with a much [...]

You have heard it time and time before that the first impression is the last impression. But did you know that it only takes seven seconds to make a first impression. How does your brain handle [...]

Present day marketers know that Facebook is a powerful platform for building their brand. The social media giant has already passed the 1 billion mark of active monthly users and has managed to [...]

So, you finally decided to start blogging for your business. Congratulations! You’re ready to establish authority in your industry and reach prospective customers. Now that you’ve weighed the [...]

Let’s face it: no matter how great your product or service is, eventually someone is going to decide that there are greener pastures to be found. It’s a demoralizing moment, but [...]

How is your content strategy going? It can be hard to focus on creating a content marketing strategy that works for you. However, with a little guidance, content marketing can become an ease! [...]

LinkedIn is the world’s largest professional network, featuring over 300 million users. In 2013, 88% of Inc. 500 companies were using LinkedIn. Since its launch in 2003, it has become the [...]

A picture is worth a thousand words. The meaning of the saying is the same on all levels. When it comes to business and your brand, a picture really is worth a thousand words. Build and tell your [...]

We don’t need to tell you the importance of having your business on online business listings. People use the internet to research businesses, products, and services every single day. Most [...]

The consensus among neurologists is multitasking actually leads to worse productivity. Look around your workplace, chances are the majority of the people in your immediate area are staring at [...]

We have told you more than once that social media is good for business. How good exactly, comes down to how the consumer market reacts to the things you share. If you read our blog on growing [...]

Thanks for checking in for this week’s installment of Business Advice From History. For the uninitiated, every Tuesday, we will be sharing a quote from a notable historical figure, and then [...]

Last month alone, Yelp had 210,115,440 visitors to their site. We don’t need to tell you how important it is to be on Yelp. Most likely you’re already on Yelp. SMB’s can use [...]

At Platypus, all of our products are geared towards one goal: telling your unique story brilliantly. Every solution we provide–websites, videos, social media, online presence [...]

Thanks for checking in for this week’s installment of Business Advice From History. For the uninitiated, every Tuesday, we will be sharing a quote from a notable historical figure, and then [...]

Feedback is critical for your business in the long term. It allows insight in your customers’ impression of you, where you’re strong and where improvements can be made. Consumer [...]

Welcome back to another addition to the Business Advice From History series. For the uninitiated, every Tuesday, we will be sharing a quote from a notable historical figure, and then discuss how [...]

Remember the last time you completely zoned out in a meeting? Don't be guilty of those offenses when it comes time to run your own.

At Platypus we always like to discuss best practices for producing crisp, high-quality content. We often get asked, “What does bad content look like?” We found four sample videos, three from [...]

We live in a world that is run by technology. Most business transactions take place online. Technology around e-commerce will only continue to grow and become more advanced. Where we used to rely [...]