The Platypus Blog & Journal

Follow the Platypus Blog & Journal (PB&J) every week for the most recent business buzz, online branding tips and tools, and the latest antics from our insanely creative Platypus community.

The 5Cs in Tapping Social Media Influencers
August 30, 2016As traditional advertising shifts to a digital setup, influence marketing is becoming the most effective way to attract prospects and clients. Influence marketing focuses on...
San Diego Comic-Con 2016: Are you ready for the Superhero Domination?
August 10, 2016The annual gathering of comic geeks, movie fans and film enthusiasts at Comic Con San Diego has always been exciting and buzz worthy. And this year...
Five Things We Can Learn from YouTube’s Best Pre-Roll Ads
July 26, 2016As YouTube users, we have to endure the 5 second pre-roll ad that are sometimes irrelevant to our interests. This poses a great challenge in...
Outsourcing: The Competitive Advantages
June 15, 2016Outsourcing is an efficient solution for companies with limited skill set, time or resources. However, entrepreneurs, being multitasker and talented themselves, think they can do...
Tips for Hiring the Perfect Marketing Agency
June 2, 2016Balancing your business and your marketing efforts is no simple task. Without proper attention to your marketing goals, how can you guarantee that they will...
5 New Skills You Need to Stay Competitive in the Online Marketplace
May 19, 2016Technology is an important facet in every marketplace. We know how fast the market trends change, and it is equally important to keep up with...
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How to Humanize Your Brand and Connect With Customers
May 19, 2016People do not easily trust and transact with a brand. As a marketer, you can overcome this bottleneck by building emotional connections with your target...
(Video) The Economics of Employee Happiness
May 11, 2016Running a business is hard work and most business owners have a lot on their plate. How can they naturally build up success in their business?...