July 17, 2017
How Will You Know It’s Time To Change Your Business Logo

Your business logo design is one of the most important graphics you’ll ever make, as it represents your brand identity. But does your company logo design need a little refresh or  maybe a full overhaul?! If you answered Yes to any or all of these reasons, it’s time to make a change to your company […]

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July 11, 2017
Persuading Consumers with Video Psychology

It’s not necessarily manipulation, but it definitely is the art of persuasion. Video commercial is the leading advertising tool in marketing today. In fact, studies show that 88 percent of business owners claim that video commercials are the most important part of their marketing strategy. And 69 percent of online consumers say they’d rather watch a […]

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July 10, 2017
ICYMI: Get A Scoop of The Latest App News

Did you miss last week’s tech news? Here is a roundup of updates from your favorite gadgets and apps! Uber Rolls out Tipping Feature As part of Uber’s “180 days of Change” program, drivers can now accept tips. However, drivers need to update their app to the latest version.  Meanwhile, riders can retroactively tip their […]

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July 6, 2017
Celebrate Your Small Business Independence!

Independence Day came and went as fast the fireworks that lit up the night sky.  But the celebration of our freedom should always be represented, especially when it comes to our right to achieve the American Dream as small business owners.  We live in a country where entrepreneurial spirit is widely celebrated and recognized—where we […]

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June 30, 2017
Mobilegeddon 2017—Are you ready?

It’s a bird...it’s a plane...it’s mobilegeddon! Get ready, set and go. Are you ready? If you haven’t heard of Mobilegeddon 2017, then you need to call your tech guru immediately; and if you don’t have one, get one...fast. Mobilegeddon refers to the new mobile-first Index by Google, in which they will create and rank search […]

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June 30, 2017
ICYMI: BBB Features Platypus Video Commercials

From social media management to  campaigns, Platypus partners with BBB to connect with communities. Below are just few of the video commercial projects we did in partnership with BBB: Better Business Bureau Student Video Contest The Dallas BBB contracted Platypus to build a campaign targeting millennials raising awareness and stirring up local and national dialogue […]

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June 29, 2017
How To Respond To Bad Publicity

Bad publicity can happen to the best of us. Sometimes customers won’t be satisfied and they’ll leave a bad review, or make rude comments on social media. It’s inevitable that we all endure negative feedback or complaints—but, it’s how we handle it that matters the most. Here are three things you can do to recover […]

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June 29, 2017
Maximize Your Revenue Through Hyperlocal Advertising

Hyperlocal Advertising (also known as, Local-Targeted or Geo-Targeting) is growing by the second, especially in this digital age. Local businesses everywhere are finding that hyperlocal advertising that is mostly focused on the needs of the people in that immediate vicinity are more effective than customary mass-market ads. Currently, the most popular method of local online […]

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June 26, 2017
Platyppines Media Holds Solutions Team Building

On June 15 and 16, Platypus Media PH held its annual team building activity with the theme, “Segue: Turning Over a New Leaf” at Duka Bay Resort, Misamis Oriental. Fresh from the Seattle office, Platypus’ honcho Donald Burkholder took part in the event and bravely participated in the various  activities. Terri Trovato, the social media […]

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June 23, 2017
How to Take Good Photos Using Your Smartphone

These days, you don’t need an expensive camera to take professional photos or video. Your Smartphone can do it all! Here are some tips to taking stunning business photos with your phone camera that are insta-ready to post to your website and social media. Lights, Camera, Action! Lighting is the key word here. Even though […]

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June 21, 2017
Why Video Marketing is Still Effective

From vlogs (video blogs) and how-tos, to client testimonials and company bios, video has and always will be an undeniably powerful marketing tool. Actually, it’s been quite the year for video marketing. Statistics show that 61% of businesses have started using video content marketing for the first time this year. This trend has incredible staying […]

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June 16, 2017
Father’s Day Around the World

The first father’s day was said to be celebrated on June 19, 1910 at Spokane, Washington after Sonora Smart Dodd came up with the idea of paying tribute to her father while listening to a mother’s day sermon at church. Sonora’s dad was a widower who raised six kids all by himself. Another account was […]

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June 16, 2017
Classic Marketing Tools You Can Always Count On

Now that your business website is up and running, it's time to start spreading the word and pull out your marketing tools. We’ve narrowed it down to our top two non-negotiable small business marketing tools that you can always count on. Social Media—where the action is. We 100% believe in the power of social media. […]

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June 12, 2017
Are Blogs Still Relevant?

  To blog or not to blog… Find out if we think blogging still has its va va voom in the marketing world. If blogging is out of style, then I’m out of a job! Lucky me—blogs are definitely still relevant. Blogs may be one of the more timeless marketing tricks to keep in your […]

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June 12, 2017
Platypus Welcomes New Social Media Clients Aboard

  Social media for business can offer game-changing benefits when it comes to generating an incredible amount of relevant customer data such as  interests, dislikes and purchase behavior. This wealth of information can help polish your business strategies and improve your customer service. Social media management is just one of Platypus’ stellar product offers. Below […]

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June 8, 2017
Get Creative and Captivate your Social Media Audience!

Attention small business owners! You know how hard it is to manage social pages, let alone keeping your visitors coming back. If you don’t have a social media manager, it can be quite the daunting task. But we have some special secrets to share with you on how you can captivate your audience in FOUR […]

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June 5, 2017
This Week In Tech

  Missed your weekly dose of tech news? We got you covered. Here’s a rundown of news that made the rounds online: Tech Leaders Criticize Trump Paris’ Pullout President Donald Trump, who considered climate change a “hoax,” withdrew from the Paris accord, inciting reactions from prominent figures. Tech leaders reacted negatively on Trump’s decision with […]

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June 2, 2017
Why Color Counts— A Brief Look Into How Specific Colors Can Affect The Success Of Your Website

  Color is king when it comes to the overall look, vibe, and effectiveness of your website. Yes, that's right: color can actually have a huge impact on ratings and conversions. In fact, there's actually a thing called Color Psychology for web design that educates web developers and designers on how to utilize color to […]

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May 31, 2017
Work Life Balance...Does it exist?

  We’ve all been there—trying to balance career, kids, love, social life, family, not mention a little you time. Some are able to do it—and we’re envious. But, it’s not easy for them either. All you can do is try everyday to make a conscious effort using a few of our favorite tips to achieve […]

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May 29, 2017
ICYMI: Condemning Terror Attacks

"Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that." - Martin Luther King, Jr. Fear gripped the world as news of more terrorism attacks made rounds this week. From the Manchester concert and  Bangkok hospital bombings, to Marawi siege, the world mourns and condemns these […]

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May 26, 2017
Social Media Blunders to Avoid Like the Plague

  We all know that social media is essential for all business owners— after all, it’s the most widely seen form of advertising there is. But are you doing it correctly? Research shows that 95% of small businesses are failing to use social media management effectively. Don’t be a statistic, be a success story! Let’s […]

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May 24, 2017
Promote Your Business Like a Pro this Summer!

  Turn it up a notch this summer and promote your business with these proven  social media marketing tips and business promotion ideas!  Sweet Summer Sales Summer is almost here! From home improvement needs to beauty products, your customers are aching for a fresh change to start the summer right. This is the perfect chance […]

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May 22, 2017
Platypus Media PH Office Makeover: Of Vibrant Nooks and Crannies

The Platypus satellite office in the Philippines (Platyppines Media Solutions) broke the monotony through a colorful office makeover. Tagged as “Love the Place You’re Working,” the office update program is a month-long effort of the platypods. The program provided different teams an opportunity for office rebranding. It also brought out unity, innovation and creativity among the […]

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May 19, 2017
Good Customer Service—Dissolving or Evolving?

From cable companies to retail, customer service has vanished right before our eyes. Many businesses make customer service a priority, but poor service happens so often, that we all know what it feels like to endure poor communication and unorganized processes—or even worse, a machine that leads us nowhere. Customer care service isn’t what it […]

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May 17, 2017
Business Listings—The Modern-Day Yellow Pages You Just Can’t Live Without!

Let’s be blunt: If you don’t have business listings, it’s highly unlikely that people will find or trust you on the internet. Bottom line, you need business listings for online success. Let’s dig in a little more to truly understand what business listings are and why you need them. Business Listings 101 At Platypus Media, […]

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May 15, 2017
Mother’s Day Ads: A Celebration of Love

In honor of Mother's Day, we found our favorite ads that celebrate moms in every way possible. American Greetings This ad will hit you right in the feels as it narrates a young woman on her way into a tattoo parlor to get her first tat. The twist? She got her wrist inked with the […]

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May 12, 2017
The Art of Retention: How to Keep Your Clients Coming Back

Customers already love your product, but how do you keep them happy and wanting more of it? Building customer loyalty is one of the more challenging tasks in running a business. At Platypus, we strive to make our customers feel valuable through stellar customer service and tech support, free business evaluations, discounts on website and […]

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May 10, 2017
Expert Reveals New Tips for Mastering SEO in 2017

  Although the reputation of Search Engine Optimization (SEO) was on shaky ground for a minute, it’s alive and well thanks to Google’s savvy algorithm adjustments to weed out the scammers that took advantage of the system’s weaknesses. Today, it continues to be a necessary step in ranking high on search engines, allowing more and […]

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May 9, 2017
ICYMI: A Week’s Round Of Apps

Every day, hundreds of thousands of apps are developed and downloaded. In fact, the app user interest peaked with  a 15% increase of downloads worldwide at the end of 2016, and the amount of time Time spent using apps, at  25 percent, generating 40 percent  growth in revenue. So, what’s all the fuss about? We […]

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May 5, 2017
Full Steam Ahead! How to Keep Your Business Afloat During Hard Times

Static—an adjective, according to Dictionary.com that means “lacking in movement, action or change, especially in a way viewed as undesirable.” Even the most successful entrepreneurs go through rough times—productivity is static and morale is low. Don’t let your business fall too far in a rut and lose its steam.  Here are our favorite successful business […]

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